Brand Packaging Magazine

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May/June 2014

The May/June 2014 issue features our 2014 Brand Innovators.  You can also read the issue at the Digital Editions.

Making the Case for Packaging Investment

Demonstrating the Power of Design

As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging?


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The Importance of Packaging's Front Panel with Kids

Use packaging's front panel to make an emotional connection with "kidsumers."

Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.


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Stone-Care Products Get Redesigned Labels

The new package design positions the brand as experts while helping customers.


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Brand Innovators 2014

We award the people influencing branding and packaging today.

Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator.


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Juice Plus+ Supplements' New Closures

The supplements received new packages and closures

Juice Plus+ supplements are designed to provide concentrated nutrition from 25 fruits, vegetables, berries and grains to help bridge the gap between what you should eat and what you do eat.


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Gypsy Crunch Granola's New Closure System

Gypsy Crunch Granola packaging now comes with an easy alignment closure

Portland, Ore.-based Gypsy Crunch granola has integrated VELCRO Brand PRESS-LOK closures into the packaging for its all-natural, hand-crafted granola that comes in a variety of flavors and combinations.


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Ownership - May/June 2014

This month in Consumer Insight, we focus on ownership


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Congratulations to 2014's Brand Innovators

Taking the path of least resistance is always tempting, isn’t it? It’s time-tested to work and most likely safe. It probably won’t get you fired; in fact, it might not even be wrong — but it definitely won’t get your brand noticed by consumers.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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