Brand Packaging Magazine

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July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Not All Eye Tracking Is Created Equal

A recent study shows certain package evaluation alternatives may fall short.


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Launch Support

Consider these steps to make product launches a success.


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It's Time to Elevate the Package to Market Brands

Strengthen packaging's marketing power to engage consumers.


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Create a Great Brand Launch

Get your identity and pack to flourish from the start.


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Rishi Tea System

The tea brand has a new magnetic dispenser and storage system.


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Ellipse Tottle for Fluid Products

The flexible-walled packages are ideal for liquid products.


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New Packaging for Hennessy Very Special

The new design is meant to appeal to both young and traditional cognac drinkers.


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Mike's Hard Lemonade Beverages Launched in Cans

The new packaging option helps customers incorporate the drinks into their on-the-go lives.


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New Design for Polar Limited-Edition Seltzers

The limited-edition summer seltzers' designs reference vacation destinations.


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Third Street Brewhouse Craft Beers Introduced in Cans

Three craft beers are now available in 16oz cans.


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Dove Beauty Gift Sets with Die-Cut Window

Consumers prefer to see a carton's contents.


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Flexible Packaging Technology Replaces Rigid Containers

The lightweight pack design is shelf stable and can stand upright when filled.


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Nut Packaging Gets New Design and Structure

The brand's original pack was at odds with its ripened positioning.


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Sign, Seal and Deliver Your Design Gallery Submissions

Curious how the Design Gallery process works? We'll tell you.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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