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Sensory Touchpoints: Magic Moments Through Packaging

A Comparison of Folding Carton Substrates and Appropriate Applications

Lift Bridge Brewing Company Launches Farm Girl Saison

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Editor in Chief - Time to Make a Change with Sustainability?

- Time to Make a Change with Sustainability?

Editor in Chief - If the Consumer Isn't Happy with Packaging, Nobody's Happy

Account Director, Dow Design - If the Consumer Isn't Happy with Packaging, Nobody's Happy

- Website Allows Blind to 'Read' Package Labels

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Keep up to date on the latest news and information posted to BrandPackaging.com with our RSS feed.

Topic Feeds

Beverage

Be it pop, milk, water or spirits packaging, you’ll find it here.

Food

Go on; examine all the flavors of food packaging.

Health/Beauty/Pharma

Discover a healthy amount of gorgeous packs: Personal care and medical packaging never looked better.

Household

See packaging for all the around-the-home items under one roof.

Point of Purchase

POP displays and packaging are useful tools in branding your product.

Private Label

Store brand designs don’t have to look generic: A look at a lot that are not.

Design

Attractive, meaningful packages attract consumers. See how new and redesigned packaging goes to work for brands.

Structure

Structure is equally as important as a pack’s design. Functionality that protects and delights keeps fans faithful.

Effects/Tech

Coatings, holographs, technology and more: Packs get special with these additions.

Labels

See all the ways brands are using this packaging real estate to stand out and communicate.

Closures/Openers

Browse interesting and helpful ways to get consumers to the product in your packs.

Paperboard

See creative uses of paperboard by brands.

Metal/Aluminum

Look through packages designed with metal or aluminum housings.

Plastic

Flexible or rigid, plastic can accomplish a package’s purpose.

Glass

Glass will always be a clear choice for many packages. See why.

Infographics

Top intelligence firms give close looks at current data happening in the groups a brand reaches.

Research and Trends

Insiders and experts explain how certain research, insight and trends play into brand strategies.

Sustainability

Packaging should work to incorporate brand equities and consumer needs with environmental efforts. Here are ones that seek to be green.

Brand (re)New

Our before-and-after makeover column features dramatic rebranding initiatives where packaging is central to the strategy.

Just Out

Featuring new packaging across a wide variety of product categories

Brand Innovators

Championing the marketers and designers at the forefront of dramatic changes in brand packaging.

From the editor

Monthly perspectives column from the editor

Next + Now

Sometimes the best ideas come from the most unlikely places. In this monthly front-of-book section we present trends, intelligence and inspiration in bite-sized portions.

The Bottom Line

Mini case studies on the ROI of package design. See who's making the business case for design now!

The Mix

Links to news of interest from other sources

The White Space

We explore packaging concepts to help you seize the white space - the unmet needs and untapped opportunities - in the marketplace.

Retail Environments

Looking at the relationship between retail environments and how packaging lives in that space.

Retail Channels

Examining various retail channels, including online, and how packaging adapts to suit each channel.

Research

Examining various retail channels, including online, and how packaging adapts to suit each channel.

Insights

Providing data and articles relating to consumer insights on packaging, fast-moving consumer goods, product categories and general trends.

Materials / Technology

Featuring the latest in packaging materials and technology and how marketers and designers can incorporate new technology to differentiate their brands

Brands to Watch

Uncovering independent brands that are on the verge of getting noticed. We share how they make the most of limited resources to turn out well-designed, relevant packaging.

Features

Bringing you articles on new product development, branding and design, packaging innovations and consumer trend data.

Quiz

Test your Knowledge and see what you know!

News

Keeping you up to date on industry happenings.

Multimedia

Videos

Image Galleries

yupo mike licata packaging that sells conference

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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