Brand (re)New

Our before-and-after makeover column features dramatic rebranding initiatives where packaging is central to the strategy.

ARTICLES

Stretch Marks Therapy Just Got Sexy with New Packaging

A new package structure and design keeps the cream from fading into oblivion.
April 1, 2013

Mederma Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges.


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Case in Point: Tweezerman's Sharp New Look

The brand uses an image upgrade to refresh its Studio Collection.
March 1, 2013

Found in the medicine cabinets of many homes, Tweezerman tweezers are known as much for their ability to grasp the smallest of splinters or hairs as they are the brand’s famous lifetime sharpening guarantee.


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Bento-Ware Becomes Better Than Brown-Bagging

Bento-Ware paperboard packaging helps redefine how lunches will be packed.
February 1, 2013

The challenge: The redesign targets moms who care about purchasing products that reduce waste in their family’s on-the-go meals and snacks.


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Pruning Away Audience Misconceptions

November 1, 2012
“A new generation of young, health-conscious consumers is looking for wholesome, nutritious snacks,” says Ian McLean
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International House of…Syrups?

October 1, 2012

IHOP avoids a sticky situation with packaging that brings tradition home.


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Ironing Out The Kinks

September 1, 2012
Consumers were at the heart of the packaging redesign for the Feosol brand of iron supplements.
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The Most Interesting Redesign in the World

June 22, 2012
Dos Equis highlights its unique history with a refreshed look.
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Retro Smart!

June 21, 2012
How to Maximize the Equity of Your Beloved Heritage Brand
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Seagram's Ginger Ale

May 23, 2012
Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
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Tide Pods Detergent

March 5, 2012
Tide Pods are a detergent, stain remover and brightener in one multi-chambered unit dose pod.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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