Brand (re)New

Our before-and-after makeover column features dramatic rebranding initiatives where packaging is central to the strategy.

ARTICLES

Stretch Marks Therapy Just Got Sexy with New Packaging

A new package structure and design keeps the cream from fading into oblivion.

Mederma Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges.


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Case in Point: Tweezerman's Sharp New Look

The brand uses an image upgrade to refresh its Studio Collection.

Found in the medicine cabinets of many homes, Tweezerman tweezers are known as much for their ability to grasp the smallest of splinters or hairs as they are the brand’s famous lifetime sharpening guarantee.


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Bento-Ware Becomes Better Than Brown-Bagging

Bento-Ware paperboard packaging helps redefine how lunches will be packed.

The challenge: The redesign targets moms who care about purchasing products that reduce waste in their family’s on-the-go meals and snacks.


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Pruning Away Audience Misconceptions

“A new generation of young, health-conscious consumers is looking for wholesome, nutritious snacks,” says Ian McLean
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International House of…Syrups?

IHOP avoids a sticky situation with packaging that brings tradition home.


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Ironing Out The Kinks

Consumers were at the heart of the packaging redesign for the Feosol brand of iron supplements.
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The Most Interesting Redesign in the World

Dos Equis highlights its unique history with a refreshed look.
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Retro Smart!

How to Maximize the Equity of Your Beloved Heritage Brand
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Seagram's Ginger Ale

Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
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Tide Pods Detergent

Tide Pods are a detergent, stain remover and brightener in one multi-chambered unit dose pod.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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