Brand (re)New

Our before-and-after makeover column features dramatic rebranding initiatives where packaging is central to the strategy.

ARTICLES

Stretch Marks Therapy Just Got Sexy with New Packaging

A new package structure and design keeps the cream from fading into oblivion.

Mederma Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges.


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Case in Point: Tweezerman's Sharp New Look

The brand uses an image upgrade to refresh its Studio Collection.

Found in the medicine cabinets of many homes, Tweezerman tweezers are known as much for their ability to grasp the smallest of splinters or hairs as they are the brand’s famous lifetime sharpening guarantee.


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Bento-Ware Becomes Better Than Brown-Bagging

Bento-Ware paperboard packaging helps redefine how lunches will be packed.

The challenge: The redesign targets moms who care about purchasing products that reduce waste in their family’s on-the-go meals and snacks.


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Pruning Away Audience Misconceptions

“A new generation of young, health-conscious consumers is looking for wholesome, nutritious snacks,” says Ian McLean
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International House of…Syrups?

IHOP avoids a sticky situation with packaging that brings tradition home.


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Ironing Out The Kinks

Consumers were at the heart of the packaging redesign for the Feosol brand of iron supplements.
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The Most Interesting Redesign in the World

Dos Equis highlights its unique history with a refreshed look.
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Retro Smart!

How to Maximize the Equity of Your Beloved Heritage Brand
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Seagram's Ginger Ale

Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
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Tide Pods Detergent

Tide Pods are a detergent, stain remover and brightener in one multi-chambered unit dose pod.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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