Brand Innovators

Championing the marketers and designers at the forefront of dramatic changes in brand packaging.

ARTICLES

Toying Around with New Products

July 25, 2012
An interview about Weiner Whistles, design and development, and everything in between.
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Brand Innovators 2012

May 23, 2012
Inspiration and Innovation can come from anywhere.
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The Makeup Artist

May 23, 2012
Stila Cosmetics’ Packaging chief takes her background in engineering in serious fashion.
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Prepared and Packed

May 23, 2012
Known as a “strategic brand builder,” this Senior Package Design Manager harmonizes marketing objectives with design considerations to keep established food brands fresh and on trend.
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Champion of Design

May 23, 2012
Colgate-Palmolive VP of Global Strategic Brand Design brings a unique perspective to his work.
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Brands to Watch

March 20, 2012

From simple remedies for simple problems to a boon for the modern parent with style and sensibility, this year’s Brands to Watch caught our attention because they solve problems-and isn’t that what good design is all about?


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Where are they now: President/CEO of Honest Tea Seth Goldman

November 15, 2011
Honest Tea's Seth Goldman finds success in staying true to his values.
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Where are they now: Former GlaxoSmithKline VP Donna Sturgess

November 15, 2011
Meet the woman who’s pressing marketers to leave the Mad Men-era behind.
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Where are they now: Former Jones Soda CEO Peter van Stolk

November 15, 2011

The maverick who gave rise to social marketing now has his head in ‘the last frontier.’


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Brand Innovator 2011 > Jennifer Westemeyer

June 7, 2011
Jennifer Westemeyer has spent the majority of her career working as a design strategist for brands in what some might consider “delicate” subject areas: adult incontinence, diapers, light bladder leakage
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Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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