Brand Innovators

Championing the marketers and designers at the forefront of dramatic changes in brand packaging.

ARTICLES

Using a Multisensory Approach to Packaging

March 7, 2014

BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.


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Attention to Retail with My Private Brand's Creator

BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.
August 1, 2013

In honor of our private label issue, BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.


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2013 Brand Innovators

BRANDPACKAGING honors creative thinkers in the packaging and branding industry.
June 5, 2013

Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person holds.


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Toying Around with New Products

July 25, 2012
An interview about Weiner Whistles, design and development, and everything in between.
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Brand Innovators 2012

May 23, 2012
Inspiration and Innovation can come from anywhere.
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The Makeup Artist

May 23, 2012
Stila Cosmetics’ Packaging chief takes her background in engineering in serious fashion.
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Prepared and Packed

May 23, 2012
Known as a “strategic brand builder,” this Senior Package Design Manager harmonizes marketing objectives with design considerations to keep established food brands fresh and on trend.
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Champion of Design

May 23, 2012
Colgate-Palmolive VP of Global Strategic Brand Design brings a unique perspective to his work.
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Brands to Watch

March 20, 2012

From simple remedies for simple problems to a boon for the modern parent with style and sensibility, this year’s Brands to Watch caught our attention because they solve problems-and isn’t that what good design is all about?


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Where are they now: President/CEO of Honest Tea Seth Goldman

November 15, 2011
Honest Tea's Seth Goldman finds success in staying true to his values.
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Multimedia

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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