From the editor

Monthly perspectives column from the editor

ARTICLES

Sustainability: The Great Divider

The topic is divisive, but green can have great benefits.
April 1, 2013

Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.


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Nothing But The Truth

Be honest when packaging and branding a product.
March 1, 2013

Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.


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Duck, Duck, Swan

February 1, 2013

I’m a sucker for a good makeover story. Doesn’t matter what’s being done up — houses, packaging, people — any category delights my heart.


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Lapping Up Luxury

November 1, 2012
What’s your idea of luxury? Diamond rings, fine cars and stays in Swiss chalets?
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Good Enough to Eat

October 1, 2012

As brand professionals, we spend our days examining good-looking packaging. 


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Brand Teamwork

July 24, 2012
Group projects in school could be a really good experience or a very bad one.
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Brand Book 2012

June 21, 2012
Spring is the season of rebirth and new beginnings, but living in Michigan, it is not until the summer that I feel I can spread my wings and emerge from my cocoon of dark and dreary days.
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Brand Innovators 2012

May 22, 2012
Welcome to our annual BRANDINNOVATORS issue. Every year BrandPackaging profiles some of the movers and shakers that are making an impact in packaging.
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Be Transparent

April 3, 2012
It’s been more than five years since Wal-Mart introduced its online sustainable packaging scorecard and made the subject top of mind for brand owners.
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Make It Matter

February 13, 2012
The media landscape is awash in noise and clutter; your brand has a few fleeting seconds to make a connection. When you make an investment-whether it’s of your time or
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Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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