The Bottom Line

Mini case studies on the ROI of package design. See who's making the business case for design now!

ARTICLES

Shock Top's Bottom Line

Shock Top, a traditional Belgian-style wheat ale, originated in 2006 under the name Spring Heat Spiced Wheat.
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The Bottom Line

In 1993, Spanish brewing company Grupo Mahou-San Miguel launched its premium beer San Miguel 1516 based on the principles of the Germanic beer purity law of 1516, which states that beer can only be produced with water, malt, hops and yeast.
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The Bottom Line

Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.
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Bottom Line

In 2004, friends Andrew Quinlan and Neil McDonald began making their own ciders and fruit juices from their homes in Somerset, England.
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The Bottom Line

For 30 years, former IT consultant and retail company owner Keith Kullberg was making refried beans from scratch in his home in Oregon.
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Berlin Packaging's Wellness Brand Xango sees Sustainability and Cost Savings

Wellness brand Xango has seen both sustainability benefits and cost savings as a result of its recent move from glass bottles.
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Britain's Oldest Wine and Spirit Merchant

Britain’s oldest wine and spirit merchant, and supplier to the Queen, recently turned to the brand identity firm Brandhouse.
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The Bottom Line

Despite the popularity of fruit smoothies, Froosh, a Nordic pure fruit smoothie brand, was fading fast.
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FRS Healthy Energy

The redesign that clinched a deal with Pepsi.
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How do you evaluate design concepts?

Marketers often find themselves making decisions related to design concepts. Here are four strategies to make the most of the process.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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