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ARTICLES

Infant Tylenol voluntarily recalled due to packaging

McNeil Consumer Healthcare made the move based on consumer complaints that the SimpleMeasure syringe is difficult to use.
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The future of vending?

Japanese soft drink brand Asahi has introduced vending machines that double as wi-fi hot spots. Log on free for 30 minutes while you enjoy your snack. more
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Water, water everywhere

Water, water everywhere. Forbes reports how Coke and Dannon are fighting to dominate the world's largest bottled water market in Mexico.


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Wal-Mart makes finding healthy foods easier

The Bentonville giant unveils its own private label front-of-package nutrition icon. more
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Walgreens goes upscale with new Chicago flagship

Walgreens launches a Chicago flagship with manicure stations, made-to-order sushi and a barista designed to change perceptions about the conservative brand. More on the Walgreens makeover in Crain's Chicago Business.
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The Future of Capitalism

Four reasons why the future of capitalism is homegrown, small scale and independent. More on this new system in Fast Company's Co. Design.
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Cola war's new front: plant-based packaging

For the past two years, Coke and Pepsi have been engaged in a race to bring plant-based, recyclable beverage bottles to market. Coke retakes the lead with a recent announcement, covered on GreenBiz.com.
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Google: ''Retailers must improve in-store mobile experience to stay viable'

A Google executive says retailers need to be adding more mobile services to attract people to buy in-store, and to better compete with their online counterparts. Read the story in Marketing Week.
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Why design firms need to build big-picture partnerships with clients

Frog's executive creative director says his firm is taking on longer, cross-disciplinary engagements that are driving organizational change in ways that clients couldn't have achieved alone. Read it in The Atlantic.
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MoMA Creative Director: 'In-house design studios future of successful branding'

MoMa's creative director of advertising and graphic design says in-house design studios are the future of successful branding. Find out why in this Q&A with AIGA.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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