The Mix

Links to news of interest from other sources

ARTICLES

Infant Tylenol voluntarily recalled due to packaging

February 17, 2012
McNeil Consumer Healthcare made the move based on consumer complaints that the SimpleMeasure syringe is difficult to use.
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The future of vending?

February 16, 2012
Japanese soft drink brand Asahi has introduced vending machines that double as wi-fi hot spots. Log on free for 30 minutes while you enjoy your snack. more
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Water, water everywhere

February 16, 2012

Water, water everywhere. Forbes reports how Coke and Dannon are fighting to dominate the world's largest bottled water market in Mexico.


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Wal-Mart makes finding healthy foods easier

February 16, 2012
The Bentonville giant unveils its own private label front-of-package nutrition icon. more
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Walgreens goes upscale with new Chicago flagship

January 9, 2012
Walgreens launches a Chicago flagship with manicure stations, made-to-order sushi and a barista designed to change perceptions about the conservative brand. More on the Walgreens makeover in Crain's Chicago Business.
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The Future of Capitalism

January 5, 2012
Four reasons why the future of capitalism is homegrown, small scale and independent. More on this new system in Fast Company's Co. Design.
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Cola war's new front: plant-based packaging

December 20, 2011
For the past two years, Coke and Pepsi have been engaged in a race to bring plant-based, recyclable beverage bottles to market. Coke retakes the lead with a recent announcement, covered on GreenBiz.com.
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Google: ''Retailers must improve in-store mobile experience to stay viable'

December 13, 2011
A Google executive says retailers need to be adding more mobile services to attract people to buy in-store, and to better compete with their online counterparts. Read the story in Marketing Week.
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Why design firms need to build big-picture partnerships with clients

December 13, 2011
Frog's executive creative director says his firm is taking on longer, cross-disciplinary engagements that are driving organizational change in ways that clients couldn't have achieved alone. Read it in The Atlantic.
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MoMA Creative Director: 'In-house design studios future of successful branding'

December 9, 2011
MoMa's creative director of advertising and graphic design says in-house design studios are the future of successful branding. Find out why in this Q&A with AIGA.
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Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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