Research

Examining various retail channels, including online, and how packaging adapts to suit each channel.

ARTICLES

The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
September 1, 2012
When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
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The Art of Instinct

July 25, 2012
How sensory triggers can help brands make a quick emotional connection with consumers.
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Product Packaging as Story Teller

May 23, 2012
There is something special in the physical act of reading a book that digital media can’t quite replicate.
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Original Research > Battling the Backlash

August 3, 2011
Are bottled water brands getting their environmental message across?
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Unseen is Unsold

June 7, 2011
Shopper research reveals why Peanut M&M's is the design to beat in the candy aisle
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Swimming Upstream

June 7, 2011
How package design research can revolutionize innovation
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Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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