Research

Examining various retail channels, including online, and how packaging adapts to suit each channel.

ARTICLES

The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
September 1, 2012
When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
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The Art of Instinct

July 25, 2012
How sensory triggers can help brands make a quick emotional connection with consumers.
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Product Packaging as Story Teller

May 23, 2012
There is something special in the physical act of reading a book that digital media can’t quite replicate.
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Original Research > Battling the Backlash

August 3, 2011
Are bottled water brands getting their environmental message across?
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Unseen is Unsold

June 7, 2011
Shopper research reveals why Peanut M&M's is the design to beat in the candy aisle
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Swimming Upstream

June 7, 2011
How package design research can revolutionize innovation
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EVENTS

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

2/6/13
Online

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

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Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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