Insights

Providing data and articles relating to consumer insights on packaging, fast-moving consumer goods, product categories and general trends.

ARTICLES

If the Consumer Isn't Happy with Packaging, Nobody's Happy

People are generally satisfied with packaging -- until they decide to buy.
April 1, 2013

Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.


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Big League Packaging

How to use packaging's structure and design to bring consumers in from left field.
March 1, 2013

Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?


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Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.
March 1, 2013

A great name can propel a brand to the top of its category.


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Lose the Superiority Complex, Gain Brand Differentiation

How to move beyond "er" to authentic brand differentiation.
February 1, 2013

Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements 


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Finding the Connection Between Brands and Consumers

Using NFC technology brands can better engage and understand their consumers.
February 1, 2013

One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.


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Milk Goes Anywhere, Anytime with Shelf-Safe Packaging

November 1, 2012
Shelf-safe milk packaging reconnects consumers with the little luxury in steep decline.
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Pouches Make Plum Packaging for Baby Food Brand

November 1, 2012
Easy, squeeze-y Plum pouches get good food to kids fast.
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BRANDPACKAGING's Packaging That Sells Conference Recap

Products, stories and more from Packaging That Sells 2012
November 1, 2012
BRANDPACKAGING had the privilege of hosting its 10th annual conference, Oct. 1-3, in Chicago. As it was my first PTS, I went into it not quite sure what to expect. By Tuesday, I didn’t want to go home.
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When Brands Get Plastic Surgery...

October 1, 2012

The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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No Ad Budget? No Problem

September 1, 2012
Who needs advertising when your package design can do the selling?
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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