Insights

Providing data and articles relating to consumer insights on packaging, fast-moving consumer goods, product categories and general trends.

ARTICLES

If the Consumer Isn't Happy with Packaging, Nobody's Happy

People are generally satisfied with packaging -- until they decide to buy.
By Laura Zielinski
3 Comments

Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.


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Big League Packaging

How to use packaging's structure and design to bring consumers in from left field.
By Jamie Capozzi
2 Comments

Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?


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Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.
By Cynthia Sterling
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A great name can propel a brand to the top of its category.


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Lose the Superiority Complex, Gain Brand Differentiation

How to move beyond "er" to authentic brand differentiation.
By Sherwood MacVeigh
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Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements 


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Finding the Connection Between Brands and Consumers

Using NFC technology brands can better engage and understand their consumers.
By Laura Zielinski
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One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.


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Milk Goes Anywhere, Anytime with Shelf-Safe Packaging

By Suley Muratoglu
One Comment
Shelf-safe milk packaging reconnects consumers with the little luxury in steep decline.
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Pouches Make Plum Packaging for Baby Food Brand

By Laura Zielinski
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Easy, squeeze-y Plum pouches get good food to kids fast.
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BRANDPACKAGING's Packaging That Sells Conference Recap

Products, stories and more from Packaging That Sells 2012
By Laura Zielinski
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BRANDPACKAGING had the privilege of hosting its 10th annual conference, Oct. 1-3, in Chicago. As it was my first PTS, I went into it not quite sure what to expect. By Tuesday, I didn’t want to go home.
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When Brands Get Plastic Surgery...

By Rick Barrack
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The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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No Ad Budget? No Problem

By Ted Mininni
No Comments
Who needs advertising when your package design can do the selling?
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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