Materials / Technology

Featuring the latest in packaging materials and technology and how marketers and designers can incorporate new technology to differentiate their brands

ARTICLES

Time to Make a Change with Sustainability?

Sustainability: It's not just about the environment. It's also about longevity.

Sustainability is a notion that spans the entire packaging life cycle.


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Should Brands Aim for Sustainable Innovation or Innovative Sustainability?

Even if customers are not asking, the packaging industry needs to be prepared to answer the question.

Sustainability is quickly becoming the next great innovation in business.


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Embracing Sustainability for your Brand

A framework for creating green packaging.

Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.


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Five Ways Closures Can Build Your Brand

Why an often overlooked packaging component can be a valuable asset.

Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.


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Recycled Plastic Makes Stiff Competition

Rigid plastic with a recycled history gets a leg up on virgin material plastic.
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Flexible Packaging Gets a Bad Wrap

The hidden environmental benefits of the material.
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Special FX Packaging

Special effects on packaging can do even more than grab the eye when they are part of an overall brand strategy.
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Crack the [QR] Code

Brands are increasingly turning to quick-response codes as a mobile-friendly way to engage consumers-but like any marketing effort, it’s all in the execution.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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