From simple remedies for simple problems to a boon for the modern parent with style and sensibility, this year’s Brands to Watch caught our attention because they solve problems-and isn’t that what good design is all about?
As recent as the 80s, certain shows made Thursdays “Must-See TV” nights. But there are simply too many choices these days for any one to earn that moniker. Brands are in the same position; their sheer numbers make it difficult to grab our attention longer than a moment. That's why we consider these five independents--and their respective packaging strategies--exceptional for making it onto our schedule of Brands to Watch.