Our before-and-after makeover column features dramatic rebranding initiatives where packaging is central to the strategy.
A new package structure and design keeps the cream from fading into oblivion.
April 1, 2013
Mederma Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges.
The brand uses an image upgrade to refresh its Studio Collection.
March 1, 2013
Found in the medicine cabinets of many homes, Tweezerman tweezers are known as much for their ability to grasp the smallest of splinters or hairs as they are the brand’s famous lifetime sharpening guarantee.
Bento-Ware paperboard packaging helps redefine how lunches will be packed.
February 1, 2013
The challenge: The redesign targets moms who care about purchasing products that reduce waste in their family’s on-the-go meals and snacks.
November 1, 2012
“A new generation of young, health-conscious consumers is looking for wholesome, nutritious snacks,” says Ian McLeanRead More
October 1, 2012
IHOP avoids a sticky situation with packaging that brings tradition home.
September 1, 2012
Consumers were at the heart of the packaging redesign for the Feosol brand of iron supplements.Read More
June 22, 2012
Dos Equis highlights its unique history with a refreshed look.Read More
June 21, 2012
How to Maximize the Equity of Your Beloved Heritage BrandRead More
May 23, 2012
Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity. Read More
March 5, 2012
Tide Pods are a detergent, stain remover and brightener in one multi-chambered unit dose pod.Read More