Brand Innovators

Championing the marketers and designers at the forefront of dramatic changes in brand packaging.

ARTICLES

Brand Innovators 2014

We award the people influencing branding and packaging today.
By Laura Zielinski
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Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator.


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Using a Multisensory Approach to Packaging

By Laura Zielinski
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BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.


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Attention to Retail with My Private Brand's Creator

BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.
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In honor of our private label issue, BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.


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2013 Brand Innovators

BRANDPACKAGING honors creative thinkers in the packaging and branding industry.
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Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person holds.


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Toying Around with New Products

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An interview about Weiner Whistles, design and development, and everything in between.
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Brand Innovators 2012

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Inspiration and Innovation can come from anywhere.
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The Makeup Artist

By Heidi Parsons
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Stila Cosmetics’ Packaging chief takes her background in engineering in serious fashion.
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Prepared and Packed

By Heidi Parsons
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Known as a “strategic brand builder,” this Senior Package Design Manager harmonizes marketing objectives with design considerations to keep established food brands fresh and on trend.
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Champion of Design

By Jennifer Acevedo
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Colgate-Palmolive VP of Global Strategic Brand Design brings a unique perspective to his work.
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Brands to Watch

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From simple remedies for simple problems to a boon for the modern parent with style and sensibility, this year’s Brands to Watch caught our attention because they solve problems-and isn’t that what good design is all about?


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Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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