Is your company out to trick or deceive consumers?
Impact consumers at shelf by putting some passion into your branding and package design.
Retail brands have made progress, but some still need to make the brand-consumer connection.
Curious how the Design Gallery process works? We'll tell you.
Taking the path of least resistance is always tempting, isn’t it? It’s time-tested to work and most likely safe. It probably won’t get you fired; in fact, it might not even be wrong — but it definitely won’t get your brand noticed by consumers.
Ever since philosopher Friedrich Nietzsche proclaimed God as dead, people have continued doing likewise with various subjects, including sustainability.
Looking at the everday with a new perspective can create a brand breakthrough.
Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.
Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
The October/November 2014 issue features the latest on Creating Desire with your packaging. You can also read the issue at the Digital Editions.
Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.
DESIGN GALLERY 2012