- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
From the editor
Ever since philosopher Friedrich Nietzsche proclaimed God as dead, people have continued doing likewise with various subjects, including sustainability.
Looking at the everday with a new perspective can create a brand breakthrough.
Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.
Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.
I’m a sucker for a good makeover story. Doesn’t matter what’s being done up — houses, packaging, people — any category delights my heart.
As brand professionals, we spend our days examining good-looking packaging.