Cover Story

Cover Stories from our latest issues!

ARTICLES

Time to Make a Change with Sustainability?

Sustainability: It's not just about the environment. It's also about longevity.

Sustainability is a notion that spans the entire packaging life cycle.


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Learning to Launch a Brand or Product by Example

Get your launch right by learning from already established brands.

Brands just starting out need examples on how to handle product launches and lines.


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Rewinding Design to Move A Brand Fast Forward

The Goldstein Group looks at Aqua Net's history to reinvigorate the brand.

Whether holding a bouffant or beehive, Aqua Net has played a leading role in women’s hairdos since the fabulous fifties.


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Milk Goes Anywhere, Anytime with Shelf-Safe Packaging

Shelf-safe milk packaging reconnects consumers with the little luxury in steep decline.
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I’ll Have What He’s Having

Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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Package Design Missing the Mark?

A well-designed package is worthless if it doesn’t reach the right consumers.
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Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.
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Thirsty for Knowledge

The top trends to know when designing beverage packaging
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Brand Innovators 2012

Inspiration and Innovation can come from anywhere.
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Shops are Showrooms: A Brave New World of Retail

As shops turn into showrooms, retailers must adapt to a radically changing retail landscape in order to compete.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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