Cover Story

Cover Stories from our latest issues!

ARTICLES

Time to Make a Change with Sustainability?

Sustainability: It's not just about the environment. It's also about longevity.

Sustainability is a notion that spans the entire packaging life cycle.


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Learning to Launch a Brand or Product by Example

Get your launch right by learning from already established brands.

Brands just starting out need examples on how to handle product launches and lines.


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Rewinding Design to Move A Brand Fast Forward

The Goldstein Group looks at Aqua Net's history to reinvigorate the brand.

Whether holding a bouffant or beehive, Aqua Net has played a leading role in women’s hairdos since the fabulous fifties.


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Milk Goes Anywhere, Anytime with Shelf-Safe Packaging

Shelf-safe milk packaging reconnects consumers with the little luxury in steep decline.
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I’ll Have What He’s Having

Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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Package Design Missing the Mark?

A well-designed package is worthless if it doesn’t reach the right consumers.
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Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.
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Thirsty for Knowledge

The top trends to know when designing beverage packaging
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Brand Innovators 2012

Inspiration and Innovation can come from anywhere.
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Shops are Showrooms: A Brave New World of Retail

As shops turn into showrooms, retailers must adapt to a radically changing retail landscape in order to compete.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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