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Bringing you articles on new product development, branding and design, packaging innovations and consumer trend data.

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Beyond the Brief

How simple solutions and an unorthodox approach can produce extraordinary results.
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Aluminum Reaches New Heights

The material’s portability, flexibility and sustainability attributes appeal to beverage-makers.
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Product Packaging as Story Teller

There is something special in the physical act of reading a book that digital media can’t quite replicate.
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Heinz Sets the Pace with Package Innovation

Top Heinz managers keep innovation center-of-plate and help push the limits of the company’s packaging developments.
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Cutting Wrap Rage Out of Toy Packaging

Less is more when it comes to packaging.” Doesn’t sound reassuring to package design professionals, does it?
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How Holiday Packaging Can Inspire Brands Year-Round

During the recent holiday season, brands took the opportunity to roll out packaging that plays specifically to consumers’ emotions.


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The making of Pinkberry

How a uniquely compelling brand identity spawned a global “froyo” movement
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A New Prescription for Drugstores

Grocery stores beware…there is new competition in town and it’s on almost every corner in America!
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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