Features

Bringing you articles on new product development, branding and design, packaging innovations and consumer trend data.

ARTICLES

Beyond the Brief

By Pamela Long
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How simple solutions and an unorthodox approach can produce extraordinary results.
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Aluminum Reaches New Heights

By Stephanie Hildebrandt
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The material’s portability, flexibility and sustainability attributes appeal to beverage-makers.
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Product Packaging as Story Teller

By Mike Taylor
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There is something special in the physical act of reading a book that digital media can’t quite replicate.
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Heinz Sets the Pace with Package Innovation

By Rick Lingle
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Top Heinz managers keep innovation center-of-plate and help push the limits of the company’s packaging developments.
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Cutting Wrap Rage Out of Toy Packaging

By Ted Mininni
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Less is more when it comes to packaging.” Doesn’t sound reassuring to package design professionals, does it?
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How Holiday Packaging Can Inspire Brands Year-Round

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During the recent holiday season, brands took the opportunity to roll out packaging that plays specifically to consumers’ emotions.


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The making of Pinkberry

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How a uniquely compelling brand identity spawned a global “froyo” movement
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A New Prescription for Drugstores

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Grocery stores beware…there is new competition in town and it’s on almost every corner in America!
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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