The environmental impact of a product increasingly plays an important role in whether conscious consumers choose one product over the other. Shoppers are demanding sustainable goods and expect corporations to take the lead in making it happen.
Food Marketing Institute (FMI) released its U.S. Grocery Shopper Trends 2017 analysis, revealing shopper demand for dimensions of transparency along the supply chain challenged by an evolving marketplace.
I couldn’t write a story about craft beer without talking about the people behind the segment. For the first time ever, I had the privilege of attending the Craft Brewers Conference last month in Washington, D.C. and got a behind-the-scenes look at craft brewing, the people behind the segment, and the businesses that are involved in the processing and packaging of this popular drink.
Coors Light has rolled out the first application of photochromic inks in partnership with CROWN Beverage Packaging North America, a business unit of Crown Holdings Inc. The Coors Light Summer Certified cans program will run all summer and features six limited edition cans with sunlight-activated specialty inks and printing, and encourages consumers to enjoy the refreshing, crisp taste of an ice-cold Coors Light outdoors.
PepsiCo's LIFEWTR, a premium bottled water that fuses creativity and design to serve as a source of inspiration and hydration, is featuring bold and abstract designs from all female artists on its Series 2 bottle labels.