A recent survey by Avery Dennison Label and Packaging Materials, North America, reveals that most shoppers have had challenges with the removable labels that provide price and/or product information that are found on a wide variety of retail products.
ADF (Aerosol Dispensing Forum) and PCD (Packaging of Perfume, Cosmetics & Design) reveals the shortlist for its Innovations Awards, after a tough judging session by an independent jury of packaging experts.
When it comes to fragrances, cosmetics and skin care, all consumers today expect luxury packaging, according to Marc Rosen. Today, there is “masstige,” he says, which is a blending of mass merchandising and the prestige levels of retailing.
Do you know why the shelf so important? Whether or not your consumers are a switching light user or a loyal heavy user, your brand is on their shopping list or it's an impulse buy, or they have known your brand all their lives or are discovering it on the shelf, there are three reasons you want to get your shelf game right.
Akorn Consumer Health, the over-the-counter division of Akorn, Inc., provides a full line of leading healthcare brands distributed globally. When Akorn Consumer Health made the decision to overhaul three of its consumer brands, the company turned to strategic partner Little Big Brands (LBB).
The zero hour for nominations to BRANDPackaging’s annual Design Gallery competition is approaching quickly. With a deadline of Aug. 1 for submitting their best designs for consideration by their industry peers, many brand owners, agencies and designers are rushing to complete their entries.
As the exclusive licensee of a professional packaging curriculum developed at Clemson University’s acclaimed packaging science degree program, the Packaging School offers an affordable, 12-course, fully online certificate program in the packaging industry.