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ARTICLES

Nerd Alert: 5 Common Missteps in Consumer Tech Packaging

The Nerd Alert is a monthly column about consumer tech packaging.

Theory Associates, the first agency devoted completely to technology brands, gives advice on tech packaging.


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New Packaging Polishes First Place Finish Car Care System's Brand Image

The brand sought a more upscale look for its products.


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Aqua Chem Pool Care Products Get New Design

The brand refreshed its packaging to make the shopping experience easier for consumers.


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Stone-Care Products Get Redesigned Labels

The new package design positions the brand as experts while helping customers.


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Masterpiece Packaging for Chemex

Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.


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Rivet & Sway

New packaging for the glasses uses luxurious materials.

 New packaging for the glasses uses luxurious materials. 


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Lubripack Range

The design takes into account current trends for high on-shelf visibility with a large labeling area.

The range is designed to appeal to different market segments besides the traditional automotive.


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The Crown Choice

New packaging was developed to set the brand apart from traditional sponges and dishcloths.

 New packaging was developed to express that The Crown Choice products are different from traditional sponges and dishcloths. 


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Retro-Look Toy Container

The building blocks are housed in a package that resembles washing powder packs of the past.

The reward was offered to customers buying selected P&G products.


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Don't Follow the Herd with Package Design...Be Heard!

What Pablo Picasso and Steve Jobs may have been hinting at with their adage.

Ever heard the quote, “Good artists borrow, great artists steal?” Apparently, Picasso might have said this back in the day, but the true source is lost somewhere in history.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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