Shrink sleeve labels can help your product stand out on the shelf and overcome design challenges posed by highly contoured containers. But it’s important that you’re working with experienced labeling professionals when opting for this solution.
The Reusable Packaging Association (RPA) announces that STIHL Inc. and Goodwill Industries International are the winners of the 2017 Excellence in Reusable Packaging award. Winners to present their submissions at Pack Expo 2017.
Traditions, culture, habits, economics and climate are some factors that influence what we eat and which medicines we take. But they also impact how products are packaged. Alexander Baumgartner, CEO at Constantia Flexibles, discusses two main reasons why packaging might vary significantly between different countries or continents.
How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a recent survey report.
A recent survey by Avery Dennison Label and Packaging Materials, North America, reveals that most shoppers have had challenges with the removable labels that provide price and/or product information that are found on a wide variety of retail products.
Pretium Packaging, a leading North American manufacturer of plastic containers and closures, using technology from Practically Impossible Labs, has developed a 64-ounce, 38-400mm finish, stock PET container with an integrated handle. Trademarked, the SureHandle™ PET container, this disruptive commercialization now gives brand owners significant shelf differentiation, handling convenience and aesthetics that were not previously possible.
Do you know why the shelf so important? Whether or not your consumers are a switching light user or a loyal heavy user, your brand is on their shopping list or it's an impulse buy, or they have known your brand all their lives or are discovering it on the shelf, there are three reasons you want to get your shelf game right.