OSI Creative, a leading provider of global supply chain managed solutions for point-of-purchase displays (POP), consumer product packaging and branded merchandise programs, announces the company will be joining forces with RP Creative Display.
All marketers recognize the importance of winning at the “First Moment of Truth” and influencing purchase decisions at the shelf. And to drive success (across brands, categories and retail channels), it is valuable to begin with a consistent thought process rooted in an understanding of how people actually shop.
You may have heard predictions that online shopping will eventually overtake traditional brick and mortar stores. While “e-tailers” may continue to gain ground, consumers still enjoy touching and feeling a physical product in stores.