Private Label

Store brand designs don’t have to look generic: A look at a lot that are not.

ARTICLES

Where's the (Private Label) Love?

By Todd Maute
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Life is about more than functionality. Private label brands should be, too.


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The Distance Private Labels Have to Go

By Laura Zielinski
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Retail brands have made progress, but some still need to make the brand-consumer connection.


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The Eurofication of Private Label?

Europe has led private label trends. How will the U.S. follow?
By Kory Grushka
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Europe has led private label trends. How will the U.S. follow?


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The Vertex Awards Announces Judging Panel

Design mediocrity will not be tolerated.
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There are ten international judges, with nominations for a judge to represent Asia still being taken.


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National vs. Retail Brands: Winning the Battle at the Shelf

As retailers move from knockoff designs to knockout branding, national labels work to keep up.
By Scott Young
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Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.


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Attention to Retail with My Private Brand's Creator

BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.
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In honor of our private label issue, BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.


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P&W designs a new take on takeout

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P&W has designed the Kitchen TO GO branding for Tesco’s U.S. chain Fresh & Easy Neighborhood Market. 


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Payless ShoeSource expands to bath and body products

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Already a team for producing beauty products, Payless ShoeSource again partners with Maesa to work on bath and body products including body lotions and body mists, sold exclusively at Payless stores. 


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RTD iced teas pour onto the scene

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A new line of ready-to-drink iced teas from Tesco’s U.S. chain Fresh & Easy Neighborhood Market launches with help from design consultancy P&W. 


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The Bottom Line

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Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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