Life is about more than functionality. Private label brands should be, too.
Retail brands have made progress, but some still need to make the brand-consumer connection.
Europe has led private label trends. How will the U.S. follow?
There are ten international judges, with nominations for a judge to represent Asia still being taken.
Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.
In honor of our private label issue, BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.
P&W has designed the Kitchen TO GO branding for Tesco’s U.S. chain Fresh & Easy Neighborhood Market.
Already a team for producing beauty products, Payless ShoeSource again partners with Maesa to work on bath and body products including body lotions and body mists, sold exclusively at Payless stores.
A new line of ready-to-drink iced teas from Tesco’s U.S. chain Fresh & Easy Neighborhood Market launches with help from design consultancy P&W.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
The October/November 2014 issue features the latest on Creating Desire with your packaging. You can also read the issue at the Digital Editions.
Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.
DESIGN GALLERY 2012