Design

Attractive, meaningful packages attract consumers. See how new and redesigned packaging goes to work for brands.

ARTICLES

Andy’s Candy Apothecary

The agency created packaging in the form of six boxes and three jars.
April 23, 2014

A new logo, packaging and branding campaign are in place for the candy shop.


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Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.
April 6, 2014

How does our packaging look and work online?


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Good2grow: Kids' Juice Pack Redesign

The redesigned package for the organic and 100 percent juices shows parents and kids that good can be fun.
April 5, 2014

InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice. 


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Uniting Your Brand Strategy to Win at Shelf

A coherent brand strategy is critical in helping your package get selected at shelf.
April 3, 2014

 Growth has been difficult for most packaged goods companies over the past decade. 


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Are Consumers Experiencing Green Fatigue?

Tired of claims? Your consumers are too: Why sustainability isn't working for your brand.
April 1, 2014

 Why sustainability isn't working for your brand. 


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The Repackaging and Rebranding of Airlines from Nose to Tail

March 9, 2014

Brands in the air aren't above the importance of innovation and consumer connections.


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Masterpiece Packaging for Chemex

March 5, 2014

Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.


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How to: Contemporize a Classic Brand

March 5, 2014

Long-standing brands can remain consumer favorites by following these fundamental strategies.


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Packaging: The Great Brand Differentiator

Work some magic on shelf by transforming your best marketing asset.
March 3, 2014
Transform your best marketing asset.
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Packaging That Sells 2013 Recap

We break down the show that causes your brand and career to appreciate in value.
February 7, 2014

 We break down the show that causes your brand and career to appreciate in value. 


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EVENTS

Pioneering Mutualism – How to embark into the next groundbreaking business and marketing movement.

10/17/13
Online

On-Demand Mutualism, by definition “how one species affects another for mutual benefit,” has gone from an abstract concept to a significant global trend in the last few years, and it is revolutionizing business and government models around the world. It speaks to the fact that we live in a world so interconnected that it is hyper-local and global at once, and our bonds with each other—and the planet—have morphed from the ‘singular’ relationship to the ‘plural’—and encompassing—mutualism.

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Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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