Design

Attractive, meaningful packages attract consumers. See how new and redesigned packaging goes to work for brands.

ARTICLES

Branding New Product Sensations in Exciting Ways

Is Water Having an Identity Crisis?

No longer plain: Interesting branding and packages up the ante on intriguing water offerings.


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How to Begin Branding and the Design for Your Product

New to the package design process? Start your trek with these basics.


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Packaging 2020: Envisioning Changes, Seeing Trends

Ramp up packaging innovation through technology as the third decade of the century approaches.


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Sharing Equity: Three Steps to Powerful Promotional Design

Build brand worth for consumers by leveraging retail partnerships.


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Designing Packaging for Baby Boomers

The time is now to refocus on the needs of an aging generation.


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Points on Package Design

Good design moves brands closer to your consumers.


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Standing Out From the Crowd at Shelf

Thinking unconventionally, understanding needs and looking for opportunities set your brand's package design apart from the rest.


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Winning the Brand Wars through Visual Assets

Cue emotions from consumers with your brand's visual assets.


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Where's the (Private Label) Love?

Life is about more than functionality. Private label brands should be, too.


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The Distance Private Labels Have to Go

Retail brands have made progress, but some still need to make the brand-consumer connection.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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