- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Instead of single sketches, use integrated, descriptive deliverables to tell a story.
Even seemingly commonplace products feel premium with the right narrative.
Intellectual facts simply provide justification for the driver of decisions: emotion.
You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.
Whenever I hear the word “nostalgia,” an image of grumpy old Archie Bunker and his dowdy wife Edith sitting on their musty old furniture in their Queens house singing “Those Were the Days,” pops into my head.
Salt of the Earth Bakery, founded by husband and wife Haskel and Alexandra Rabbani, has relaunched its artisan baked goods in a fresh new structure and design worthy of these supremely delicious treats.
Ever heard the quote, “Good artists borrow, great artists steal?” Apparently, Picasso might have said this back in the day, but the true source is lost somewhere in history.
Since 1998, New York-based Sprigs, an established accessory house, has had the mission of enhancing life by melding style and function into products of unique design.
As I’m sure many of you also do in the package design industry, Marcus Hewitt, my chief creative officer, and I spend a part of our day discussing what great design is and how it is best achieved on behalf of our clients.
There’s a lot of “good” packaging out there: packaging that might move some products but doesn’t build category-owning brands. In other words, it’s adequate, but it isn’t great.
On-Demand Mutualism, by definition “how one species affects another for mutual benefit,” has gone from an abstract concept to a significant global trend in the last few years, and it is revolutionizing business and government models around the world. It speaks to the fact that we live in a world so interconnected that it is hyper-local and global at once, and our bonds with each other—and the planet—have morphed from the ‘singular’ relationship to the ‘plural’—and encompassing—mutualism.Read More