The world is getting smaller, says Howard Wright, creative director of design agency Equator. “Globalization has not just created opportunity for brands and retailers to widen their customer base internationally, it’s also driving consumer demand for a more diverse choice of products that allows them to experience what they’ve seen online, on TV or in their travels from the comfort of their own home.”
DuPont has announced its 2017 winners, honoring companies that have demonstrated major advancements in packaging technology to address the diverse and particular needs of consumers in markets around the world.
Global counterfeiting is being driven by several factors: increased industrialization, technologies, the impact of the internet, vulnerable supply chains, the power of consumerism, weak or ineffectual regional law enforcement and lenient criminal penalties among others.
Under the motto “Apple taste as it used to be,” the premium brand of fruit and vegetables SanLucar presents its Opal® apple in an attractive and new retro packaging. The new packaging with 6 Opal® apples is available in a limited edition.
TC Transcontinental Packaging is pleased to announce that its plant TC Robbie won not only a Gold and a Silver award in the Wide Web/Process/Film category but was also given the highest honor of “Best of Show” for the category at the 2017 Flexographic Technical Association (FTA) Excellence in Flexogaphy Awards Competition.
The phrase “Think global, act local” was first coined in the context of environmental challenges, but has taken on a much wider meaning in recent years. The desire by multi-national corporations and their marketing teams to drive a consistent brand, packaging and design across markets and geographies is clear.