Carefully consider the options before associating your brand with on-trend characters.
August 10, 2016
Using licensed properties on packaging is a popular move for a reason—licensing can bring brands exposure, access to new categories or regions, revenue increases and more. But it also can come with minor to major downsides.
tricorBraun partnered with Envirocon Technologies, makers of Austin, Texas-based Lemi Shine household cleaning products, to understand, explore and engineer a package that is unlike any other in its category.
Luxury brands know how to make people burn with desire, in slow smolders to intense flames. The thirst high-end companies create in customers makes them do what they can to attain merchandise, and thus share in the enjoyable image the brand presents.
Brand owners know their vision for image and story better than anyone else. After all, they created the company and poured themselves into the products. But brand building can’t exist in a vacuum—in a healthy scenario, input comes from a variety of sources.
There are thousands of excellent design firms, suppliers and manufacturers across the globe. How do you know which is the right one for you? And once you find the teams to work with, how do you work with them well? Let’s look at what will help make your next packaging project a smooth process among all involved.
What if your packaging was the only marketing tool your brand had? For many startups and small companies unable to afford advertising, this is exactly the case. And do you know what? That’s a good thing.
BRANDPACKAGING's Packaging That Sells Conference provides the opportunity to interact with the industry's most influential brand marketers and package design teams who understand the vital role packaging plays in delivering a brand's message and connecting with consumers.