The right colored plastic could mean the difference between your product being a massive success or a disappointment. Colors for plastic products evoke a physical and emotional response from consumers.
It’s no secret that most American consumers think private label foods are a good alternative to national brands. After all, private label brands often offer the same nutritional quality and ingredients as their national competitors.
I couldn’t write a story about craft beer without talking about the people behind the segment. For the first time ever, I had the privilege of attending the Craft Brewers Conference last month in Washington, D.C. and got a behind-the-scenes look at craft brewing, the people behind the segment, and the businesses that are involved in the processing and packaging of this popular drink.
PepsiCo's LIFEWTR, a premium bottled water that fuses creativity and design to serve as a source of inspiration and hydration, is featuring bold and abstract designs from all female artists on its Series 2 bottle labels.
As part of its mission to improve patient adherence and outcomes through packaging, the Healthcare Compliance Packaging Council (HCPC) is excited to announce the winners of its annual Compliance Package of the Year competition. The winners were announced at the organization’s RxAdherence2017, Strategies to Improve Outcomes conference held May 2 in Florham Park, NJ.
Across the country, thousands of young designers aspire to build a career by expressing their creativity. Day in and day out, they may work in cubicles dreaming up images, words or structures that bring brands to life.