Attractive, meaningful packages attract consumers. See how new and redesigned packaging goes to work for brands.


Branding New Product Sensations in Exciting Ways

Is Water Having an Identity Crisis?
By Rick Barrack
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No longer plain: Interesting branding and packages up the ante on intriguing water offerings.

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How to Begin Branding and the Design for Your Product

By Francesca Vitali
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New to the package design process? Start your trek with these basics.

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Packaging 2020: Envisiong Changes, Seeing Trends

By Jean-Pierre Lacroix
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Ramp up packaging innovation through technology as the third decade of the century approaches.

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Sharing Equity: Three Steps to Powerful Promotional Design

By Meghan Labot
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Build brand worth for consumers by leveraging retail partnerships.

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Designing Packaging for Baby Boomers

By Jonathan Asher
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The time is now to refocus on the needs of an aging generation.

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Points on Package Design

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Good design moves brands closer to your consumers.

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Standing Out From the Crowd at Shelf

By Pamela Long
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Thinking unconventionally, understanding needs and looking for opportunities set your brand's package design apart from the rest.

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Winning the Brand Wars through Visual Assets

By Ted Mininni
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Cue emotions from consumers with your brand's visual assets.

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Where's the (Private Label) Love?

By Todd Maute
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Life is about more than functionality. Private label brands should be, too.

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The Distance Private Labels Have to Go

By Laura Zielinski
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Retail brands have made progress, but some still need to make the brand-consumer connection.

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Pioneering Mutualism – How to embark into the next groundbreaking business and marketing movement.


On-Demand Mutualism, by definition “how one species affects another for mutual benefit,” has gone from an abstract concept to a significant global trend in the last few years, and it is revolutionizing business and government models around the world. It speaks to the fact that we live in a world so interconnected that it is hyper-local and global at once, and our bonds with each other—and the planet—have morphed from the ‘singular’ relationship to the ‘plural’—and encompassing—mutualism.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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