Structure

Structure is equally as important as a pack’s design. Functionality that protects and delights keeps fans faithful.

ARTICLES

Branding New Product Sensations in Exciting Ways

Is Water Having an Identity Crisis?

No longer plain: Interesting branding and packages up the ante on intriguing water offerings.


Read More

Designing Packaging for Baby Boomers

The time is now to refocus on the needs of an aging generation.


Read More

Standing Out From the Crowd at Shelf

Thinking unconventionally, understanding needs and looking for opportunities set your brand's package design apart from the rest.


Read More

Cutex Packaging Removes Confusion at Shelf

Prior packaging blended in with other brands' bottles in store, crippling sales.


Read More

Stand-Up Pouches: The Power of Convenience

Consumer benefits are keeping the flexible structures on a growth trajectory.


Read More

Nut Packaging Gets New Design and Structure

The brand's original pack was at odds with its ripened positioning.


Read More

It's Time to Elevate the Package to Market Brands

Strengthen packaging's marketing power to engage consumers.


Read More

The Importance of Packaging's Front Panel with Kids

Use packaging's front panel to make an emotional connection with "kidsumers."

Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.


Read More

Good2grow: Kids' Juice Pack Redesign

The redesigned package for the organic and 100 percent juices shows parents and kids that good can be fun.

InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice. 


Read More

The Repackaging and Rebranding of Airlines from Nose to Tail

Brands in the air aren't above the importance of innovation and consumer connections.


Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG