- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.
You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.
If we listen and watch closely, consumers will tell us many of the things we need to know when it comes to creating great packaging.
The story: Gerber Replenish, a new Oral Electrolyte Hydration Solutions product by Nestlé Nutrition, recently entered the market to replace the previously branded Gerber LiquiLytes.
There’s a lot of “good” packaging out there: packaging that might move some products but doesn’t build category-owning brands. In other words, it’s adequate, but it isn’t great.
The design provides a modern interpretation of the brand's legendary long neck.
Sustainability is a notion that spans the entire packaging life cycle.
Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.
Mederma Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges.