Structure

Structure is equally as important as a pack’s design. Functionality that protects and delights keeps fans faithful.

ARTICLES

Nut Packaging Gets New Design and Structure

July 7, 2014

The brand's original pack was at odds with its ripened positioning.


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It's Time to Elevate the Package to Market Brands

July 5, 2014

Strengthen packaging's marketing power to engage consumers.


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The Importance of Packaging's Front Panel with Kids

Use packaging's front panel to make an emotional connection with "kidsumers."
June 6, 2014

Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.


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Good2grow: Kids' Juice Pack Redesign

The redesigned package for the organic and 100 percent juices shows parents and kids that good can be fun.
April 5, 2014

InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice. 


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The Repackaging and Rebranding of Airlines from Nose to Tail

March 9, 2014

Brands in the air aren't above the importance of innovation and consumer connections.


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Party Armor: Now a Sophisticated Defense

Party Armor updates its packaging to a professional level.
February 4, 2014

 Party Armor updates its packaging to a professional level. 


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“Shmear” Packaging Delivers Branding Results

Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
November 4, 2013

 Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image. 


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Want to Revive Your Sales in the Kids’ Beverage Category? Here’s What It Will Take

Innovation in packaging and formulas can refresh kids’ beverages.
November 1, 2013

 Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.


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Packaging for Sports and Outdoor Merchandise Needs to be Grand

Designs for active and outdoor products should pack a punch: what to do for a second wind.
September 4, 2013

You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.


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Packaging Created of the People, for the People

Lessons in packaging satisfaction learned from listening to 10,000 consumers.
August 1, 2013

If we listen and watch closely, consumers will tell us many of the things we need to know when it comes to creating great packaging.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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