Structure

Structure is equally as important as a pack’s design. Functionality that protects and delights keeps fans faithful.

ARTICLES

Good2grow: Kids' Juice Pack Redesign

The redesigned package for the organic and 100 percent juices shows parents and kids that good can be fun.
April 5, 2014

InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice. 


Read More

The Repackaging and Rebranding of Airlines from Nose to Tail

March 9, 2014

Brands in the air aren't above the importance of innovation and consumer connections.


Read More

Party Armor: Now a Sophisticated Defense

Party Armor updates its packaging to a professional level.
February 4, 2014

 Party Armor updates its packaging to a professional level. 


Read More

“Shmear” Packaging Delivers Branding Results

Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
November 4, 2013

 Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image. 


Read More

Want to Revive Your Sales in the Kids’ Beverage Category? Here’s What It Will Take

Innovation in packaging and formulas can refresh kids’ beverages.
November 1, 2013

 Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.


Read More

Packaging for Sports and Outdoor Merchandise Needs to be Grand

Designs for active and outdoor products should pack a punch: what to do for a second wind.
September 4, 2013

You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.


Read More

Packaging Created of the People, for the People

Lessons in packaging satisfaction learned from listening to 10,000 consumers.
August 1, 2013

If we listen and watch closely, consumers will tell us many of the things we need to know when it comes to creating great packaging.


Read More

A Replenishing Change for Gerber

The new design for Gerber Replenish combines the brand's heritage with a playful and friendly feel.
July 1, 2013

The story: Gerber Replenish, a new Oral Electrolyte Hydration Solutions product by Nestlé Nutrition, recently entered the market to replace the previously branded Gerber LiquiLytes.


Read More

Delivering Brand Promises

Great packaging sells a brand’s promise, not the product — and consumers can relate to that.
July 1, 2013

There’s a lot of “good” packaging out there: packaging that might move some products but doesn’t build category-owning brands. In other words, it’s adequate, but it isn’t great.


Read More

Miller Lite Reinvents Miller Time With New Bottle

The new bottle design stands tall with broad shoulders and contoured grip.
May 1, 2013

The design provides a modern interpretation of the brand's legendary long neck.


Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png