What if your packaging was the only marketing tool your brand had? For many startups and small companies unable to afford advertising, this is exactly the case. And do you know what? That’s a good thing.
The salad dressing aisle has remained relatively unchanged for the past few decades. Sure, new flavors of salad dressing have been added to staples like Ranch and Italian, but the packaging has remained the same.
BRANDPACKAGING's Packaging That Sells Conference provides the opportunity to interact with the industry's most influential brand marketers and package design teams who understand the vital role packaging plays in delivering a brand's message and connecting with consumers.