Structure

Structure is equally as important as a pack’s design. Functionality that protects and delights keeps fans faithful.

ARTICLES

Branding New Product Sensations in Exciting Ways

Is Water Having an Identity Crisis?
By Rick Barrack
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No longer plain: Interesting branding and packages up the ante on intriguing water offerings.


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Designing Packaging for Baby Boomers

By Jonathan Asher
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The time is now to refocus on the needs of an aging generation.


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Standing Out From the Crowd at Shelf

By Pamela Long
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Thinking unconventionally, understanding needs and looking for opportunities set your brand's package design apart from the rest.


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Cutex Packaging Removes Confusion at Shelf

By Laura Zielinski
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Prior packaging blended in with other brands' bottles in store, crippling sales.


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Stand-Up Pouches: The Power of Convenience

By Kevin E. Young
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Consumer benefits are keeping the flexible structures on a growth trajectory.


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Nut Packaging Gets New Design and Structure

By Laura Zielinski
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The brand's original pack was at odds with its ripened positioning.


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It's Time to Elevate the Package to Market Brands

By Lor Gold
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Strengthen packaging's marketing power to engage consumers.


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The Importance of Packaging's Front Panel with Kids

Use packaging's front panel to make an emotional connection with "kidsumers."
By Ted Mininni
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Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.


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Good2grow: Kids' Juice Pack Redesign

The redesigned package for the organic and 100 percent juices shows parents and kids that good can be fun.
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InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice. 


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The Repackaging and Rebranding of Airlines from Nose to Tail

By Liam Powell
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Brands in the air aren't above the importance of innovation and consumer connections.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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