- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
The brand's original pack was at odds with its ripened positioning.
Strengthen packaging's marketing power to engage consumers.
Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.
InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice.
Brands in the air aren't above the importance of innovation and consumer connections.
Party Armor updates its packaging to a professional level.
Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.
You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.
If we listen and watch closely, consumers will tell us many of the things we need to know when it comes to creating great packaging.