Coors Light has rolled out the first application of photochromic inks in partnership with CROWN Beverage Packaging North America, a business unit of Crown Holdings Inc. The Coors Light Summer Certified cans program will run all summer and features six limited edition cans with sunlight-activated specialty inks and printing, and encourages consumers to enjoy the refreshing, crisp taste of an ice-cold Coors Light outdoors.
Global counterfeiting is being driven by several factors: increased industrialization, technologies, the impact of the internet, vulnerable supply chains, the power of consumerism, weak or ineffectual regional law enforcement and lenient criminal penalties among others.
“Beauty is everywhere a very welcome guest,” wrote Johann Wolfgang von Goethe at the start of the 19th century. And already 3,000 years before this, a great deal of time and care was devoted to external appearance.
Brewing and brewery restaurant professionals looking for answers at the Craft Brewers Conference, April 11-13 in Washington, D.C., will be encouraged to learn about INX Color Perfection, a new approach to color management that INX International Ink Co. (Booth #3649) will introduce.
Tap Packaging Solutions received a 2017 HP Inkspiration Award for its exceptional use of digital print technology in the folding carton market. Tap’s winning submission was the Albeit “Art Deco” Shimmering Powder Palette, which placed under the Labels and Packaging/Health & Beauty category.