Adobe, the design software giant, recently conducted research to understand packaging from the designer’s perspective. Turns out, designers care about two things: 1) a focus on 3D design and 2) how quickly a job can be completed so that more content can be created.
How does one create luxury? Many beauty brands use packaging to convey prestige and add value to their products. A comparison of leaders in the category reveals similar strategies for materials, shapes, color, typography and imagery.
Touch. A sense so seemingly simple that its influence is often overlooked. But when it comes to products, touch has the power to influence decisions, change emotions and summon memories. The singular moment a consumer touches your product for the first time sets a precedent for how he or she will relate to your brand.
The explosive growth of online shopping has revolutionized the world of retailing. Clearly, this trend will only continue, creating some uncomfortable disruptions along with tremendous opportunities for retailers, manufacturers and consumers.
Wallace Carlson Printing was awarded the “Benny,” the highest honor in the Printing Industries of America’s 2017 Premier Print Awards, for its promotional piece entitled “It’s all in the Setup … and the Finish.”