- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Elements such as two-dimensional holograms and in-label watermarks and threads help brand owners create clear marks that can assure consumers.
First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.
SEVENTEEN On The Spot Foundation’s formula is housed in a Yonwoo airless barrier tube, developed by cosmetic packaging provider Quadpack.
American Beverage Corporation’s Daily’s Cocktails, a collection of 13 single-serve, ready-to-drink favorites, was recently redressed in shiny silver polyfoil 10-oz. pouches adorned with drink shots and fruit images.
Avery Dennison recently introduced its first Select Solutions portfolio of specialized pressure-sensitive materials.
The functional and aesthetic appeal of swirl filling continues to win over brand owners around the world, according to Mega Airless, one of the world’s largest airless-only packaging companies.
Universal Music Canada and Crystal Head Vodka have joined forces with The Rolling Stones to create an exclusive, limited-edition Rolling Stones 50th Anniversary Gift Set.
The entire Curious Collection is Forest Stewardship Council certified.
This is the second industry prize the paper has won this year.
One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.