Coors Light has rolled out the first application of photochromic inks in partnership with CROWN Beverage Packaging North America, a business unit of Crown Holdings Inc. The Coors Light Summer Certified cans program will run all summer and features six limited edition cans with sunlight-activated specialty inks and printing, and encourages consumers to enjoy the refreshing, crisp taste of an ice-cold Coors Light outdoors.
Global counterfeiting is being driven by several factors: increased industrialization, technologies, the impact of the internet, vulnerable supply chains, the power of consumerism, weak or ineffectual regional law enforcement and lenient criminal penalties among others.
“Beauty is everywhere a very welcome guest,” wrote Johann Wolfgang von Goethe at the start of the 19th century. And already 3,000 years before this, a great deal of time and care was devoted to external appearance.