Effects/Tech

Coatings, holographs, technology and more: Packs get special with these additions.

ARTICLES

New Microsite for Brand Owners and Designers Focuses on Metallic and Special Ink Tips

The site shares the latest news on metallics for the graphic arts.
March 25, 2014

The site aims to assist visitors with understanding of the importance of metallic and special effect inks for effective product branding.


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Rivet & Sway

New packaging for the glasses uses luxurious materials.
February 5, 2014

 New packaging for the glasses uses luxurious materials. 


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New Security Materials Portfolio Introduced

The materials are designed to safeguard product authenticity and brand integrity.
September 6, 2013

Elements such as two-dimensional holograms and in-label watermarks and threads help brand owners create clear marks that can assure consumers.


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Augmented Reality: One of the Trendiest Trends in Package Design

With all the possibilities in packaging, how do you know which to pursue?
September 4, 2013

First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.


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SEVENTEEN On The Spot Foundation

The product is housed in an airless pack that works to shield and protect.
September 4, 2013

SEVENTEEN On The Spot Foundation’s formula is housed in a Yonwoo airless barrier tube, developed by cosmetic packaging provider Quadpack.


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Daily's Cocktails

The pouches recently underwent a redesign to preserve market share.
September 4, 2013

American Beverage Corporation’s Daily’s Cocktails, a collection of 13 single-serve, ready-to-drink favorites, was recently redressed in shiny silver polyfoil 10-oz. pouches adorned with drink shots and fruit images.


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Select Solutions Holographic Portfolio

The pressure-sensitive film and paper materials refract light for a variety of optical effects.
September 4, 2013

Avery Dennison recently introduced its first Select Solutions portfolio of specialized pressure-sensitive materials.


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Mega Airless Swirl

Swirl filled packages helps products stand out on shelves.
August 1, 2013

The functional and aesthetic appeal of swirl filling continues to win over brand owners around the world, according to Mega Airless, one of the world’s largest airless-only packaging companies.


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Crystal Head Vodka Limited-Edition Packaging

The handcrafted paperboard display case features a real metal zipper.
August 1, 2013

Universal Music Canada and Crystal Head Vodka have joined forces with The Rolling Stones to create an exclusive, limited-edition Rolling Stones 50th Anniversary Gift Set.


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Coated Paper Company Displays Potent Paper in 'Curious About Print'

The brand's metallic and translucent papers are fully recyclable.
August 1, 2013

The entire Curious Collection is Forest Stewardship Council certified.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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