According to a new infographic produced by Mitsubishi Gas Chemical America, 48 percent of customers avoid foods with artificial preservatives and 35 percent avoid foods with artificial flavors. This means brands are challenged to leverage packaging technologies that can help food last longer without additional chemicals.
Guarachi Wine Partners recently began importing Cuvée Deor a collection of Italian sparkling wines. Currently available in Georgia, Tennessee and Colorado, Guarachi Wine Partners plans to expand Deor into 25 new markets this fall and nationwide in 2018.
Color-Logic, developer of the Process Metallic Color System, has received the coveted MUST SEE 'EMS award, in connection with PRINT 17, the international graphic arts exposition to be held in Chicago September 10-14, 2017.
Counterfeiting is a worldwide epidemic that is becoming increasingly difficult for luxury brands to ignore. In 2016, U.S. law enforcement agencies seized 31,560 shipments containing counterfeit goods at a value of $1.4 billion had they been genuine.
Adobe, the design software giant, recently conducted research to understand packaging from the designer’s perspective. Turns out, designers care about two things: 1) a focus on 3D design and 2) how quickly a job can be completed so that more content can be created.
How does one create luxury? Many beauty brands use packaging to convey prestige and add value to their products. A comparison of leaders in the category reveals similar strategies for materials, shapes, color, typography and imagery.