Labels

See all the ways brands are using this packaging real estate to stand out and communicate.

ARTICLES

Ponysaurus

The microbrewery's new brand identification is featured on the paper-wrapped bottles.

New brand identification for Ponysaurus Brewing Co.


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Vibrant Vine Wine

The wine bottles have 3D labels which give shoppers a transformative experience.

 The wine bottles have 3D labels which give shoppers a transformative experience. 


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Blackwoods Spirits

The die-cut foil labels give the package's redesign a unique identity.

The new identity was created to reflect the spirits’ heritage and vintage status.


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Aloeride

The packaging for a new range of equine health products uses a white top-coated polyethylene label with a silicone varnish.

The package has to be durable, as it is stored and used in working equine centers.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

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March 2015

The March 2015 issue examines the idea of Branded by Color plus much more. You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight