Touch. A sense so seemingly simple that its influence is often overlooked. But when it comes to products, touch has the power to influence decisions, change emotions and summon memories. The singular moment a consumer touches your product for the first time sets a precedent for how he or she will relate to your brand.
A recent survey by Avery Dennison Label and Packaging Materials, North America, reveals that most shoppers have had challenges with the removable labels that provide price and/or product information that are found on a wide variety of retail products.
Wallace Carlson Printing was awarded the “Benny,” the highest honor in the Printing Industries of America’s 2017 Premier Print Awards, for its promotional piece entitled “It’s all in the Setup … and the Finish.”
Eleven states are seeing their namesake on Budweiser bottles and cans as part of the brand's latest evolution of its iconic summer packaging. Available through the end of September, Budweiser's newest look celebrates the local states Budweiser and its breweries call home.
Supply chains have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.
I couldn’t write a story about craft beer without talking about the people behind the segment. For the first time ever, I had the privilege of attending the Craft Brewers Conference last month in Washington, D.C. and got a behind-the-scenes look at craft brewing, the people behind the segment, and the businesses that are involved in the processing and packaging of this popular drink.
Global counterfeiting is being driven by several factors: increased industrialization, technologies, the impact of the internet, vulnerable supply chains, the power of consumerism, weak or ineffectual regional law enforcement and lenient criminal penalties among others.
On Demand FDA mandated changes in nutritional labeling will bring about the greatest changes since the label was first mandated. The new guidelines in sizing, layout and content will require a systematic review of the entire package without impacting branding and differentiating graphics...