Labels

See all the ways brands are using this packaging real estate to stand out and communicate.

ARTICLES

Glayva Whisky Receives New Bottle Designs

The packaging works to convey the variety of flavors that give Glayva its unique taste.

The bottles feature a refreshed label.


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Sun-Powered Inks for Label Industry Launched

Durable Sunlight Inks turn on rapidly and repeatably and offer a broad color spectrum.

The photochromic inks can be used on paper, film and pressure-sensitive labels. 


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Ponysaurus

The microbrewery's new brand identification is featured on the paper-wrapped bottles.

New brand identification for Ponysaurus Brewing Co.


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Vibrant Vine Wine

The wine bottles have 3D labels which give shoppers a transformative experience.

 The wine bottles have 3D labels which give shoppers a transformative experience. 


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Blackwoods Spirits

The die-cut foil labels give the package's redesign a unique identity.

The new identity was created to reflect the spirits’ heritage and vintage status.


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Aloeride

The packaging for a new range of equine health products uses a white top-coated polyethylene label with a silicone varnish.

The package has to be durable, as it is stored and used in working equine centers.


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Upbeat with Copolyester Label

The material offers the beverage bottles a soft-to-the-touch feel, matte look, 360-degree billboard effect and sustainability benefits.

The material was selected because the recyclability of the bottles was important to the company.


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Select Solutions Holographic Portfolio

The pressure-sensitive film and paper materials refract light for a variety of optical effects.

Avery Dennison recently introduced its first Select Solutions portfolio of specialized pressure-sensitive materials.


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Pressure-Sensitive Label Materials

The portfolio features 10 pressure-sensitive facestocks and four adhesives.

The labels are intended for the craft beer market.


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A Replenishing Change for Gerber

The new design for Gerber Replenish combines the brand's heritage with a playful and friendly feel.

The story: Gerber Replenish, a new Oral Electrolyte Hydration Solutions product by Nestlé Nutrition, recently entered the market to replace the previously branded Gerber LiquiLytes.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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