Labels

See all the ways brands are using this packaging real estate to stand out and communicate.

ARTICLES

Ponysaurus

The microbrewery's new brand identification is featured on the paper-wrapped bottles.
March 4, 2014

New brand identification for Ponysaurus Brewing Co.


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Vibrant Vine Wine

The wine bottles have 3D labels which give shoppers a transformative experience.
February 6, 2014

 The wine bottles have 3D labels which give shoppers a transformative experience. 


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Blackwoods Spirits

The die-cut foil labels give the package's redesign a unique identity.
January 27, 2014

The new identity was created to reflect the spirits’ heritage and vintage status.


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Aloeride

The packaging for a new range of equine health products uses a white top-coated polyethylene label with a silicone varnish.
December 9, 2013

The package has to be durable, as it is stored and used in working equine centers.


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Upbeat with Copolyester Label

The material offers the beverage bottles a soft-to-the-touch feel, matte look, 360-degree billboard effect and sustainability benefits.
November 21, 2013

The material was selected because the recyclability of the bottles was important to the company.


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Select Solutions Holographic Portfolio

The pressure-sensitive film and paper materials refract light for a variety of optical effects.
September 4, 2013

Avery Dennison recently introduced its first Select Solutions portfolio of specialized pressure-sensitive materials.


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Pressure-Sensitive Label Materials

The portfolio features 10 pressure-sensitive facestocks and four adhesives.
July 8, 2013

The labels are intended for the craft beer market.


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A Replenishing Change for Gerber

The new design for Gerber Replenish combines the brand's heritage with a playful and friendly feel.
July 1, 2013

The story: Gerber Replenish, a new Oral Electrolyte Hydration Solutions product by Nestlé Nutrition, recently entered the market to replace the previously branded Gerber LiquiLytes.


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Lightweight, Recycled Content, Wet-Strength Paper Label Ideal for Craft Beers

The no-compromise, uncoated product is specifically designed for craft beers.
April 30, 2013

The product offers American brewers a home-grown source for label stock.


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Bertolli Light

March 1, 2013

Unilever Foods’ Bertolli team selected TFI Envision Inc. to create the packaging graphics for the light sauces.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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