Paperboard

See creative uses of paperboard by brands.

ARTICLES

Loyalty, Luxury and Limited Editions: The Resilient Rigid Box

March 7, 2014

Rigid boxes are generally used to protect small luxury goods.


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The Crown Choice

New packaging was developed to set the brand apart from traditional sponges and dishcloths.
November 8, 2013

 New packaging was developed to express that The Crown Choice products are different from traditional sponges and dishcloths. 


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One Smart Cookie

Salt of the Earth came up with the best baked goods you'll ever eat, and its agency created a design to match.
September 4, 2013

Salt of the Earth Bakery, founded by husband and wife Haskel and Alexandra Rabbani, has relaunched its artisan baked goods in a fresh new structure and design worthy of these supremely delicious treats.


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Gelato and Sorbet Range

An international design consultancy designed this range for Fresh & Easy Neighborhood Market.
August 1, 2013

International design consultancy P&W has designed a range of gelato and sorbet for Fresh & Easy Neighborhood Market.


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Sins

The concept collection features soap housed in plastic and paperboard packaging to wash your sins away.
August 1, 2013

Sins is a concept soap collection based on the seven deadly sins.


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Zicam's Redesign Is Nothing to Be Sneezed at

The demystified packaging system explains the pre-cold Category to consumers.
June 5, 2013

We all recognize the beginning signs — a little tickle in the back of the throat, a sniffle and that subtle feeling of fatigue — that moment before a full-blown cold hits.


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Single Malt Whisky Specialist Chooses Trucard Board for Its Brands

Trucard 0 matt and Trucard 0 felt will be used for the outer box liners.
May 17, 2013

The range, both coated and uncoated, is FSC certified with many 50 percent post-consumer waste recycled options.


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Should Brands Aim for Sustainable Innovation or Innovative Sustainability?

Even if customers are not asking, the packaging industry needs to be prepared to answer the question.
April 1, 2013

Sustainability is quickly becoming the next great innovation in business.


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Stretch Marks Therapy Just Got Sexy with New Packaging

A new package structure and design keeps the cream from fading into oblivion.
April 1, 2013

Mederma Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges.


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Brokula&Ž

April 1, 2013

Brokula&Ž (Broccoli and Ž) is a clothing line by brand strategy and design agency Bruketa&Žinić OM made from organically grown materials.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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