- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Dust Cutter’s brand personifier is the Lemon Cowboy.
The can is a new twist on metal packaging.
Metal packaging caters to two types of consumers.
Planet Canit, in collaboration with Aquiesse, developed a product line extension using metal to complement a luxury brand of candles traditionally offered in glass.
Landshark Lager is featuring the Zac Brown Band on special, limited edition 16 oz. cans.
Sanpellegrino wanted positioning to differentiate its products from competitors' items.
Cans deliver durability, portability and light barrier properties that preserve freshness and taste integrity.
Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.
Whether holding a bouffant or beehive, Aqua Net has played a leading role in women’s hairdos since the fabulous fifties.
Popeye might seem an unlikely new entry to the energy drink market, but he was ripping open cans for extra oomph decades before the energy drink was even invented.