- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Novelis, a world leader in aluminum rolling and recycling announces the launch of evercan sheet.
The recovery drink was developed to help people return to a natural state of health, mind and strength.
Dust Cutter’s brand personifier is the Lemon Cowboy.
The can is a new twist on metal packaging.
Metal packaging caters to two types of consumers.
Planet Canit, in collaboration with Aquiesse, developed a product line extension using metal to complement a luxury brand of candles traditionally offered in glass.
Landshark Lager is featuring the Zac Brown Band on special, limited edition 16 oz. cans.
Sanpellegrino wanted positioning to differentiate its products from competitors' items.
Cans deliver durability, portability and light barrier properties that preserve freshness and taste integrity.
Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.