Strategic brand design agency Webb deVlam unveils a fresh new brand identity for leading rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share.
The zero hour for nominations to BRANDPackaging’s annual Design Gallery competition is approaching quickly. With a deadline of Aug. 1 for submitting their best designs for consideration by their industry peers, many brand owners, agencies and designers are rushing to complete their entries.
In the U.S. market, flexible packaging formats largely comprise refill packs for household cleaners, where product is transferred from the flexible pouch into the original bottle or plastic container. While refill packaging continues to grow, touting material and cost savings for both the manufacturer and end consumer, few brands have positioned the flexible refill pouch as the primary package.