“Beauty is everywhere a very welcome guest,” wrote Johann Wolfgang von Goethe at the start of the 19th century. And already 3,000 years before this, a great deal of time and care was devoted to external appearance.
The Glass Packaging Institute is now accepting submissions for the 2017 Clear Choice Awards. This is the only awards program that recognizes the contribution glass packaging makes to the image and success of everyday products.
Thanks to changing consumer attitudes toward wine and some adventurous brands willing to ditch the conventional classic, the bottle is making room for boxes, cans and cartons, ushering in a new wave of alternative packaging.