Infographics

Top intelligence firms give close looks at current data happening in the groups a brand reaches.

ARTICLES

Region - April 2014

April 2, 2014

This month in Consumer Insight, we focus on regional trends in packaging.


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Gender - March 2014

March 10, 2014

This month in Consumer Insight, we focus on gender cues in packaging — and why stereotypes should not be used. 


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Age - January/February 2014

February 6, 2014

 This month in Consumer Insight, we focus on consumer age and interesting trends in each age division. 


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Income - October/November 2013

November 1, 2013

This month in Consumer Insight, we focus on consumer income, surprising facts about the wealthy and private-label buying


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Impulse and Pre-Considered Shopping - September 2013

September 4, 2013

This month in Consumer Insight, we focus on impulse and planned buying and what it means for your brand.


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Communication & Information Sharing - August 2013

August 1, 2013

This month in Consumer Insight, we focus on what communication, social media, and information sharing is happening concerning brands.


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Consumer Insight - July

Gender

July 1, 2013

This month in Consumer Insight, we focus on how gender applies to packaging and product buying, and why brands should be careful in making gender claims.


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Consumer Insight - May/June

Region

June 5, 2013

This month in Consumer Insight we focus on region's influence on consumers' purchases.


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If the Consumer Isn't Happy with Packaging, Nobody's Happy

People are generally satisfied with packaging -- until they decide to buy.
April 1, 2013

Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.


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Consumer Insight - April

Personal Care & Beauty

April 1, 2013

This month in Consumer Insight, we focus on personal care and health and beauty aids.


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Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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