In the U.S. market, flexible packaging formats largely comprise refill packs for household cleaners, where product is transferred from the flexible pouch into the original bottle or plastic container. While refill packaging continues to grow, touting material and cost savings for both the manufacturer and end consumer, few brands have positioned the flexible refill pouch as the primary package.
The growth trajectory of ready-to-drink (RTD) teas is attracting investments from leading U.S. beverage companies, dominated by new products and range extensions. Innovations from PepsiCo, Coca-Cola and Starbucks could further RTD tea’s connection with iGeneration and Millennial consumers.
Putting anti-counterfeiting measures in place to protect your brand is now commonplace. Counterfeiters are getting increasingly savvy, proving that the packaging industry needs better technology and more solutions.