Traditions, culture, habits, economics and climate are some factors that influence what we eat and which medicines we take. But they also impact how products are packaged. Alexander Baumgartner, CEO at Constantia Flexibles, discusses two main reasons why packaging might vary significantly between different countries or continents.
Velocity: The My Private Brand Conference attendees will get an exclusive preview of Christopher Durham's latest book on private brands, Vanguard: Vintage Originals, before it releases on Amazon on Sept. 18. The follow-up book to his bestselling first book, Fifty2: The My Private Brand Project, will debut during the conference as Durham presents a look at the innovation, vintage design, and brands that make up the book. Velocity: The My Private Brand Conference will be held in Charlotte, NC on Sept 14.
How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a recent survey report.
Consumer packaged goods companies (CPGs) are continually searching for effective ways to break through the clutter and connect with consumers. Packaging is the one medium they can count on to provide consistency, clarity and reach in achieving that objective.
Do you know why the shelf so important? Whether or not your consumers are a switching light user or a loyal heavy user, your brand is on their shopping list or it's an impulse buy, or they have known your brand all their lives or are discovering it on the shelf, there are three reasons you want to get your shelf game right.
The dynamic of fast fashion, where customers expect to see something new from their favorite brands on an almost weekly basis, has impacted the color cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.
ON DEMAND: A recent national consumer survey revealed 8 out of 10 shoppers regularly deal with stubborn stickers and it can ruin the first impression of a new purchase. Hard-to-remove labels are causing frustration and are a common pain point, just like a dropped call or a 404 error.