The dynamic of fast fashion, where customers expect to see something new from their favorite brands on an almost weekly basis, has impacted the color cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.
The right colored plastic could mean the difference between your product being a massive success or a disappointment. Colors for plastic products evoke a physical and emotional response from consumers.
Food Marketing Institute (FMI) released its U.S. Grocery Shopper Trends 2017 analysis, revealing shopper demand for dimensions of transparency along the supply chain challenged by an evolving marketplace.
The phrase “Think global, act local” was first coined in the context of environmental challenges, but has taken on a much wider meaning in recent years. The desire by multi-national corporations and their marketing teams to drive a consistent brand, packaging and design across markets and geographies is clear.
Diverse ongoing threats, new regulatory requirements for life critical products and technical evolution will fuel market growth for anti- counterfeiting packaging technologies across the next five years, according to exclusive new data from Smithers Pira.