- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Research and Trends
A recent study shows certain package evaluation alternatives may fall short.
As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging?
How does our packaging look and work online?
Gimmicks and copycatting won't get consumers to like your brand.
Europe has led private label trends. How will the U.S. follow?
Looking at the everday with a new perspective can create a brand breakthrough.
How to avoid common missteps and identify the strongest new packaging structures and graphics.
Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.