- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
This assortment of snacks includes fresh fruit, sweet and savory snacks.
Eighty-one percent of consumers believe it's important for a brand to guide them to better decisions.
Sustainability is quickly becoming the next great innovation in business.
Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.
Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.
Brands just starting out need examples on how to handle product launches and lines.
A great name can propel a brand to the top of its category.
Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.
Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements
One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?
The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.
Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.