Research and Trends

Insiders and experts explain how certain research, insight and trends play into brand strategies.

ARTICLES

Kids, Teens are Top Consumers of Snack Foods While Women Outpace Men

The typical American eats over 1,000 snack-oriented convenience foods throughout the year.
May 21, 2013

This assortment of snacks includes fresh fruit, sweet and savory snacks.


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Research Uncovers 'Sherpa' Brands

Sherpa brands take consumers to new heights.
May 16, 2013

Eighty-one percent of consumers believe it's important for a brand to guide them to better decisions.


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Should Brands Aim for Sustainable Innovation or Innovative Sustainability?

Even if customers are not asking, the packaging industry needs to be prepared to answer the question.
April 1, 2013

Sustainability is quickly becoming the next great innovation in business.


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Embracing Sustainability for your Brand

A framework for creating green packaging.
April 1, 2013

Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.


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Sustainability: The Great Divider

The topic is divisive, but green can have great benefits.
April 1, 2013

Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.


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Learning to Launch a Brand or Product by Example

Get your launch right by learning from already established brands.
March 1, 2013

Brands just starting out need examples on how to handle product launches and lines.


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Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.
March 1, 2013

A great name can propel a brand to the top of its category.


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Nothing But The Truth

Be honest when packaging and branding a product.
March 1, 2013

Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.


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Lose the Superiority Complex, Gain Brand Differentiation

How to move beyond "er" to authentic brand differentiation.
February 1, 2013

Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements 


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Finding the Connection Between Brands and Consumers

Using NFC technology brands can better engage and understand their consumers.
February 1, 2013

One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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