The right colored plastic could mean the difference between your product being a massive success or a disappointment. Colors for plastic products evoke a physical and emotional response from consumers.
Food Marketing Institute (FMI) released its U.S. Grocery Shopper Trends 2017 analysis, revealing shopper demand for dimensions of transparency along the supply chain challenged by an evolving marketplace.
The phrase “Think global, act local” was first coined in the context of environmental challenges, but has taken on a much wider meaning in recent years. The desire by multi-national corporations and their marketing teams to drive a consistent brand, packaging and design across markets and geographies is clear.
Diverse ongoing threats, new regulatory requirements for life critical products and technical evolution will fuel market growth for anti- counterfeiting packaging technologies across the next five years, according to exclusive new data from Smithers Pira.
Flexible packaging has quickly become a popular choice among consumers and consumer goods producers due to its cost efficiency and convenience. However, lack of sustainability and low premium appeal are hindering the growth of the flexible packaging segment, signaling a need for manufacturers to invest in addressing these issues, according to research and consulting firm GlobalData.