Research and Trends

Insiders and experts explain how certain research, insight and trends play into brand strategies.


Bell Pottinger Reveals 15 Digital Trends Set to Change How Brands Communicate

Bell Pottinger Digital is a specialist consultancy that transforms the way brands communicate in the digital age.

The analysis captures the most talked about trends online and ranks them in order of percentage increase.

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Nerd Alert: What “Overseas” Manufacturers Need to Understand About American Retail

The Nerd Alert is a monthly column about consumer tech packaging.

Theory Associates, the first agency devoted completely to technology brands, gives advice on tech packaging.

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Packaging 2020: Envisioning Changes, Seeing Trends

Ramp up packaging innovation through technology as the third decade of the century approaches.

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Design Packaging with Depth

Impact consumers at shelf by putting some passion into your branding and package design.

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Launch Support

Consider these steps to make product launches a success.

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Not All Eye Tracking Is Created Equal

A recent study shows certain package evaluation alternatives may fall short.

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Making the Case for Packaging Investment

Demonstrating the Power of Design

As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging?

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Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.

How does our packaging look and work online?

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The Elephant in the Parking Lot

Gimmicks and copycatting won't get consumers to like your brand.

Gimmicks and copycatting won't get consumers to like your brand.

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The Eurofication of Private Label?

Europe has led private label trends. How will the U.S. follow?

Europe has led private label trends. How will the U.S. follow?

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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