Research and Trends

Insiders and experts explain how certain research, insight and trends play into brand strategies.

ARTICLES

Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.
April 6, 2014

How does our packaging look and work online?


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The Elephant in the Parking Lot

Gimmicks and copycatting won't get consumers to like your brand.
March 3, 2014

Gimmicks and copycatting won't get consumers to like your brand.


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The Eurofication of Private Label?

Europe has led private label trends. How will the U.S. follow?
February 8, 2014

Europe has led private label trends. How will the U.S. follow?


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Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.
February 7, 2014

 Looking at the everday with a new perspective can create a brand breakthrough. 


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Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.
November 5, 2013

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 


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Fool Me Twice

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
November 1, 2013

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.


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Augmented Reality: One of the Trendiest Trends in Package Design

With all the possibilities in packaging, how do you know which to pursue?
September 4, 2013

First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.


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Tactical Branding: A Step in the Wrong Direction?

Strategic moves provide boosts for brands, but consistent visuals and messaging must accompany them for long-term growth.
September 4, 2013

Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?


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Know Thyself

Design is about creating a solution, albeit an aesthetically pleasing one.
September 4, 2013

When I was a fresh and foolish first-year art student, I though design was so subjective. How could I possibly please my teachers and get good critiques from classmates when we all had different styles?


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National vs. Retail Brands: Winning the Battle at the Shelf

As retailers move from knockoff designs to knockout branding, national labels work to keep up.
August 1, 2013

Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.


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Multimedia

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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