- THE MAGAZINE
- CONSUMER INSIGHT
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- DESIGN GALLERY
Research and Trends
Gimmicks and copycatting won't get consumers to like your brand.
Europe has led private label trends. How will the U.S. follow?
Looking at the everday with a new perspective can create a brand breakthrough.
How to avoid common missteps and identify the strongest new packaging structures and graphics.
Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.
Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?
When I was a fresh and foolish first-year art student, I though design was so subjective. How could I possibly please my teachers and get good critiques from classmates when we all had different styles?
Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.
So many retailers are at a standstill. They often blame it on a sluggish economy. However, is that really the problem?