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Research and Trends
How to avoid common missteps and identify the strongest new packaging structures and graphics.
Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.
Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?
When I was a fresh and foolish first-year art student, I though design was so subjective. How could I possibly please my teachers and get good critiques from classmates when we all had different styles?
Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.
So many retailers are at a standstill. They often blame it on a sluggish economy. However, is that really the problem?
A few months back, I was scrolling through my feeds in Google Reader. As I rapidly swiped the trackpad, a product review caught my attention and gave me pause.
At Perception Research Services (PRS), we are fortunate to assess hundreds of new packaging systems each year, for both new products and restages of existing brands.
Our areas of specialty — luxury food and beverage — have seen an explosion of new brand introductions in recent years.