Research and Trends

Insiders and experts explain how certain research, insight and trends play into brand strategies.

ARTICLES

Packaging 2020: Envisioning Changes, Seeing Trends

Ramp up packaging innovation through technology as the third decade of the century approaches.


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Design Packaging with Depth

Impact consumers at shelf by putting some passion into your branding and package design.


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Launch Support

Consider these steps to make product launches a success.


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Not All Eye Tracking Is Created Equal

A recent study shows certain package evaluation alternatives may fall short.


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Making the Case for Packaging Investment

Demonstrating the Power of Design

As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging?


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Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.

How does our packaging look and work online?


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The Elephant in the Parking Lot

Gimmicks and copycatting won't get consumers to like your brand.

Gimmicks and copycatting won't get consumers to like your brand.


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The Eurofication of Private Label?

Europe has led private label trends. How will the U.S. follow?

Europe has led private label trends. How will the U.S. follow?


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Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.

 Looking at the everday with a new perspective can create a brand breakthrough. 


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Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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