Do you know why the shelf so important? Whether or not your consumers are a switching light user or a loyal heavy user, your brand is on their shopping list or it's an impulse buy, or they have known your brand all their lives or are discovering it on the shelf, there are three reasons you want to get your shelf game right.
The zero hour for nominations to BRANDPackaging’s annual Design Gallery competition is approaching quickly. With a deadline of Aug. 1 for submitting their best designs for consideration by their industry peers, many brand owners, agencies and designers are rushing to complete their entries.
The dynamic of fast fashion, where customers expect to see something new from their favorite brands on an almost weekly basis, has impacted the color cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.
The right colored plastic could mean the difference between your product being a massive success or a disappointment. Colors for plastic products evoke a physical and emotional response from consumers.
PepsiCo's LIFEWTR, a premium bottled water that fuses creativity and design to serve as a source of inspiration and hydration, is featuring bold and abstract designs from all female artists on its Series 2 bottle labels.
SIG Combibloc launches, in partnership with Languiru cooperative, a new digital technology to be exported to 40 countries. Technology ensures operational traceability and production process management from start to finish.