According to a new infographic produced by Mitsubishi Gas Chemical America, 48 percent of customers avoid foods with artificial preservatives and 35 percent avoid foods with artificial flavors. This means brands are challenged to leverage packaging technologies that can help food last longer without additional chemicals.
Traditions, culture, habits, economics and climate are some factors that influence what we eat and which medicines we take. But they also impact how products are packaged. Alexander Baumgartner, CEO at Constantia Flexibles, discusses two main reasons why packaging might vary significantly between different countries or continents.
How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a recent survey report.
Do you know why the shelf so important? Whether or not your consumers are a switching light user or a loyal heavy user, your brand is on their shopping list or it's an impulse buy, or they have known your brand all their lives or are discovering it on the shelf, there are three reasons you want to get your shelf game right.
The zero hour for nominations to BRANDPackaging’s annual Design Gallery competition is approaching quickly. With a deadline of Aug. 1 for submitting their best designs for consideration by their industry peers, many brand owners, agencies and designers are rushing to complete their entries.
The dynamic of fast fashion, where customers expect to see something new from their favorite brands on an almost weekly basis, has impacted the color cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.