The dynamic of fast fashion, where customers expect to see something new from their favorite brands on an almost weekly basis, has impacted the color cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.
The right colored plastic could mean the difference between your product being a massive success or a disappointment. Colors for plastic products evoke a physical and emotional response from consumers.
PepsiCo's LIFEWTR, a premium bottled water that fuses creativity and design to serve as a source of inspiration and hydration, is featuring bold and abstract designs from all female artists on its Series 2 bottle labels.
SIG Combibloc launches, in partnership with Languiru cooperative, a new digital technology to be exported to 40 countries. Technology ensures operational traceability and production process management from start to finish.
New packaging equipment is being developed to help end users with challenging carton profiles, like beer baskets that showcase the expanding universe of craft beers, or delicate cigarette boxes, and even the brave new world of marijuana packaging and bottles made from completely recycled materials.