New packaging equipment is being developed to help end users with challenging carton profiles, like beer baskets that showcase the expanding universe of craft beers, or delicate cigarette boxes, and even the brave new world of marijuana packaging and bottles made from completely recycled materials.
“Beauty is everywhere a very welcome guest,” wrote Johann Wolfgang von Goethe at the start of the 19th century. And already 3,000 years before this, a great deal of time and care was devoted to external appearance.
Technology has made it easier for individuals involved in counterfeiting activities, as e-commerce platforms have gained popularity. Technology is assisting counterfeiters to advertise, produce and distribute fake products. However, technology can also play a crucial role to curb the production and distribution of counterfeit goods.
Label Insight's 2017 Shopper Trends Study reveals that nearly half of consumers (49%) adhere to a particular diet or nutrition plan, and 75% avoid specific ingredients when shopping for food products. But, 67% of consumers say it is challenging to determine whether a food product meets their needs simply by looking at the package label, and nearly half of consumers (48%) consider themselves "not informed at all" about a food product even after reading the label.
Thanks to changing consumer attitudes toward wine and some adventurous brands willing to ditch the conventional classic, the bottle is making room for boxes, cans and cartons, ushering in a new wave of alternative packaging.