Maybe she’s born with it. Maybe it’s technology … or one of the other three major trends that will be impacting the beauty category over the next decade.
Mintel’s “Trends 2025 Beauty and Personal Care” study reveals the big players:
It is important brands introduce products and technology that actually work and benefit users. Gimmicks and half-truths will be seen through and hurt the companies that put them out. Invest in customer interests, be transparent, prove your claims, and find wholesome or practical ways to make desired routines easier.