Mintel looks into the near future with “Global Packaging Trends: A Fast-forward Look at How the Next Generation of Packaging Is Engaging Consumers in 2016” (http://bit.ly/1JSIpPh).
Brands, set the world alight: Incorporating these brand challenges, consumer needs and packaging innovations into your strategy will help you keep, engage and grow your audience.
Claiming “Cross my heart” with your fingers behind your back won’t work here. Don’t treat your customers like that – provide them with real benefits instead of making moves that solely better your profits and hoping they buy in.
“There’s a parallel path between brands striving to engage consumers on a more personal level and consumers’ expectations for packaging to deliver that experience: Digital print that creates ‘hyper’ personal experiences; clean-label messaging that enhances brand transparency and builds purchasing confidence; eco-responsible packaging that empowers social consciousness; and apps that support ‘mobile-engaged’ packaging,” says Mintel. “These trends are designed to inspire new ideas and provide insight and recommendations brands can put into practice in the coming weeks, months and years.”