Mintel has identified four major trends for 2016: Balance or Bust, The Big Brand Theory, Eye Get It, and Pride and Persona.
Like juicy gossip, hearing what’s currently happening or soon approaching is addicting. It makes you feel in the know, worldly and up to date. But, unlike partaking in idle prattle, knowing these will help your brand for the better.
Does your brand exist in or serve the North American market? Great — these current consumer directions are for you. Get an even broader picture with the free “North America16” report (bit.ly/1PDUbCW).
Balance or Bust: Try business models that give consumers unlimited access for one set fee. “While people are finding they can ‘have it all,’ they desire a sense of balance in their lives, and by going from one extreme to another they aim to achieve that balance,” says Mintel.
The Big Brand Theory: Brand story and ability to connect supersede “shopping small,” says Mintel. Getting these on point means consumers will buy into brands no matter the size.
Eye Get It: Save your customers time by using images, augmented or virtual reality, quick payment methods and (safely!) stored shopper information.
Pride and Persona: “In 2016, it will become more apparent that companies need not shy away from making statements, especially those that stand to broaden their appeal among more equality-focused consumers,” says Mintel.