Design firm WFM has recently accepted two 2015 Graphic Design USA American Package Design Awards. WFM’s team of designers reimagined both winning brands in a unique way, redefining consumer expectations and repositioning each brand for optimum category leverage. At the heart of it, Wolfgang’s Latimer St. Bakery line of premium truffle cookies and Cocoa Traveler package offer consumers a unique destination driven experience that starts with the packaging and concludes with the consumption.
It’s a typical question that confronts anyone in the industry working with a brand that is struggling to find an audience. In this case, Wolfgang Chocolate Company, looking to reinvent its Eve’s chocolate-topped premium cookie line as well as its Chocolates of the World packaging, asked it of WFM. It issued the challenge to totally overhaul both items complete with new names, logos and pack types. As with any rebranding project, WFM began its process with an in-depth analysis of Wolfgang’s current market and a determination to find a direction for both brands.