Founded in 2004 by Pat Parsi and Danielle Rouso, Billy Jealousy has become a leader in the men’s grooming industry. The founders’ goal was to create a line of grooming products for face, body, hair and beards that combine science and natural-based ingredients and are wrapped in a playful yet sophisticated brand experience. They succeeded, and today Billy Jealousy products are sold throughout the world, from Singapore to Auckland, Manhattan to Los Angeles, and London to Johannesburg.
Recently, Parsi decided to redesign the men’s hair care line to increase its reach with a younger segment of men. The brand went to a division of TricorBraun, one of North America’s leading providers of bottles, jars and other rigid packaging components, for design assistance.