Brand owners know their vision for image and story better than anyone else. After all, they created the company and poured themselves into the products. But brand building can’t exist in a vacuum—in a healthy scenario, input comes from a variety of sources. And undeniably, whether it is in-house teams or outside agencies, designers create the visual magic that draws customers to a brand.
Five talented agencies share their secrets of how they help shape brands into greatness through packaging structure and design.