Shrink Correcting Software Aids Designers on New Packaging
The software allowed designers to use bright color in a big way on the premium fabric softener packaging.
With its award-winning packaging design application iC3D, Creative Edge Software has recently helped Sun Branding Solutions create a range of new packaging designs for Unilever’s premium variant of the Comfort Intense fabric softener brand. The all- in-one software allows designers to generate 3D digital prototypes in real time for cartons, labels, flexibles, bottles, POS/POP and shrink wraps. In creating the design, Sun Branding Solutions wanted to use bright color in a big way on the pack, but consistency across the range had to be guaranteed. It was the specialized Shrink and Shrink Correction features of iC3D that made the difference for the agency: The software quickly and accurately visualizes how shrink film artwork will distort when applied to 3D models. “For most creative agencies and brand managers, one of the main pitfalls of packaging development is that the process of ideation, design and production is entirely fragmented,” says Nick Gilmore, CEO of Creative Edge Software. “Not only is this unnecessarily expensive but it also hampers creativity because designers try to second-guess practical issues before the design goes too far. iC3D is a powerful solution for road testing ideas, allowing full, photorealistic 3D mock-ups at any and every stage of the design process.” www.creativeedgesoftware.com www.sunbrandingsolutions.com