Clear Choice Awards 2016: Celebrating Storytelling, Innovation in Glass Packaging
The Glass Packaging Institute (GPI) have announced the winners of its 2016 Clear Choice Awards, recognizing the country’s top brands and manufacturers using glass to create powerful brand experiences. The seven winners, ranging in categories from “Beer & Cider” to “Cosmetics & Fragrances” were recognized during a ceremony at the national Packaging That Sells Conference in Chicago in early October.
The winning glass containers were selected by an independent panel of food and beverage packaging professionals, including Ethan Fixell, beer, wine and spirits journalist; Tom Bobak, Editor-in-Chief of American Craft Beer; and Denise Purcell, Head of Content for the Specialty Food Association.
"Packaging is often the first opportunity for brands to make an impression on consumers,” said Fixell. “These industries are highly competitive, with new products constantly entering the marketplace. Consumers of premium goods not only value quality -- they value the story behind a well-crafted product. Clear Choice Award winners stood out for their ability to separate themselves from the competition with innovative, thought-provoking design and an impressive knack for clearly conveying the history of a unique commodity."
Beer and Cider: Goose Island Bourbon County Stout
Wine: Maestro 50th Anniversary
Spirits: Wild Turkey Master's Keep
Non-Alcoholic Beverage: Argo Tea
Food: Sir Kensington's Organic Mayonnaise
Cosmetics, Fragrances & Other: Estee Lauder Advanced Night Repair
Newcomer to Glass Packaging (Including Reversions): Crazy Mountain Brewing Company
“The containers that are being created for today’s artisan products can be as important as the products themselves,” said Bobak. “This year’s Clear Choice Awards competition presented us with an incredible array of modern glass options, and made choosing ‘the best’ in any given category, all the more difficult.”
Since 1989, the Clear Choice Awards has honored consumer product goods manufacturers who find unique ways to use glass packaging to tell the story of their brand, create glass packaging designs that stand out on the shelf, and demonstrate novel glass packaging looks.The 2016 winners also receive the distinction of being included in BrandPackaging’s 2016 Top Packages Design Gallery - People’s Choice Awards.
“The 2016 Clear Choice Award winners reflect the intricate beauty and elegant simplicity brands are able to attain with glass packaging,” said Lynn Bragg, president of GPI. “Every year, the vast majority of new products launched in beer, wine and spirits are packaged in glass containers, and GPI, through the Clear Choice Awards, is proud to recognize and celebrate the leaders in innovation and design.”