Small Cartons Target On-The-Go Products
Tetra Pak is expanding in the growing on-the-go beverage market with two new portion size packages, the Tetra Prisma Aseptic 200 and 250 Edge with DreamCap 26. The new packages offer consumers smaller size options with the same re-sealable one-step closure.
More than 40 percent of global consumers are snacking while on-the-go at least once a week, with fortified milk, yogurt and energy drinks among their favorite choices. Yet for some, a portion size of 330 ml or more may simply make them feel too full. This means huge market potential for portion packages under 250 ml. Global demand for these sizes is anticipated to grow to 72 billion liters by 2019, up 10 percent from current volumes, according to Tetra Pak studies.
“Our customers need packaging solutions that can help them capture opportunities and maximize growth,” says Charles Brand, executive vice president product management and commercial operations at Tetra Pak.
Ken Haubein, President of Jasper Products says, “We are a co-packing solution provider for many brands. In recent years, we have seen a growing interest among our customers for Tetra Prisma Aseptic DreamCap portion packages, and having more size options offers them even greater opportunities to differentiate within the highly competitive flavored milk and beverage market in the U.S.” www.tetrapak.com