As consumers increasingly seek brands that embrace sustainable and transparent business practices, packaging trends are evolving to match. The packaging of today does more than protect and transport a product—it must fit the distribution channel and enhance the experience of consuming the product inside.
According to Nielsen, a global market research firm, consumers around the world are prioritizing purchases from brands that are committed to positive social and environmental change. Among the 66 percent of consumers who are willing to pay more for sustainable products, a full 72 percent prioritize purchases from brands they trust. And 51 percent of Millennials check the packaging for sustainability claims. In short, consumers are employing their purchasing power to support brands that are reflective of their values and preferences.