The frozen food industry has come a long way in the past several years. Gone are freezers of the past filled simply with fish sticks, freezer-burned vegetables and year-old TV dinners. Many brands today are offering high-quality meals that can easily be heated and served on demand. These luxury frozen food brands have reinvented the idea of frozen food as one offering premium quality, ready-to-go meals in a way that is healthy, convenient and sustainable.
Recent research by Grand View Research, Inc. found that the U.S. frozen food market is expected to reach $72.98 billion by the year 2024. Overall, sales of frozen foods in the United States are flat, according to a recent Research and Markets study, reflecting a growing consumer preference for fresh foods. Nonetheless, the market is being strengthened by robust investment in product innovation, which includes developing bold and unique flavors, varieties inspired by world cuisines, product offerings that accommodate special dietary concerns, and products with cleaner labels and healthier nutrition profiles.