Blue Bunny Load'd Sundaes Launch in Single-Serve Size
Blue Bunny launches a new ice cream line: Load'd Sundaes. The new treat offers ice cream lovers an out-of-home ice cream sundae experience right from their freezer with individually packaged 8.5-oz. cups.
Load'd Sundaes are made with premium ice cream crafted to be soft and ready to dig into, straight from the freezer, so there's no need to wait for it to temper. Load'd Sundaes are filled to the brim with signature Blue Bunny treats—chunky cookies, crunchy nuts, rich chocolate pieces and Blue Bunny's signature candy B's—swirled together with gooey syrups in a single-serve container.
"Load'd Sundaes redefine the premium ice cream sundae eating experience with an indulgent treat consumers could previously only find at an ice cream shop," said Rachel Lukoff, senior brand manager for Blue Bunny. "Our team of sensory experts know that ice cream sundaes are one of consumers' favorite ways to enjoy frozen desserts. We created Load'd Sundaes to give people a delicious, ice cream sundae experience they can grab and go or enjoy from the comfort of their own home."
Load'd Sundaes come in eight flavors, created to appeal to every sweet tooth's craving:
- Bunny Tracks: Vanilla ice cream with a fudge crackle swirl, crunchy chocolate-coated peanuts and peanut butter bunnies, topped with a gooey caramel sauce and more chocolate-coated peanuts and peanut butter-filled bunnies.
- Chocolate Brownie Bomb: Chocolate ice cream with chocolate fudge swirls and chunks of chewy brownies, topped with a decadent fudge sauce and sprinkled with fudge brownie pieces.
- Cookie Crunch 'N Fudge: Vanilla ice cream with ribbons of fudge and fudge-dipped crunchy cookie pieces, then topped with more fudge-covered cookie pieces and fudge bunnies.
- Cookie Dough Co: Vanilla ice cream swirled with tons of fudge and chocolate chip cookie dough, and topped with more cookie dough pieces and fudge bunnies.
Additionally, these four flavors: Mint Chocolate Chunk, Salted Caramel Pecan, Peanut Butter Bunny and Strawberry Shortcake.
Load'd Sundaes will be available nationwide at major grocery and convenience stores in April.