How to Balance Function and Design in Liquid Packaging
Successful packaging is a balance of both functionality and appealing design. Compromising one for the other could create an imbalance that impacts sales, which is why it’s crucial that every aspect of your packaging is ideal and recognizable to consumers. While each liquid packaging project will come with its own specific challenges, the end result should work to attract consumers and maintain ease, while meeting safety standards.
Keep Functional Features a Priority
Packaging needs to maintain practicality in design, as it is used to effectively transport, market, and contain consumer products. Every product has its own unique packaging requirements regarding preservation and protection, which means there is a wide range of options available when approaching the packaging process. Consumable beverage items have some of the most stringent requirements when it comes to safe handling and must meet the latest industry standards.
Innovative packaging will utilize everything from automated production methods to the latest durable packaging materials. Packaging must also reflect value without any compromise in functionality. High quality packaging will keep products protected while maintaining convenience of transportation and appeal for displaying.
Use Design That Stands Out
While functionality is important to consider when designing liquid packaging, it’s also necessary to think about how your packaging will attract consumers and increase sales. Without packaging that effectively conveys your brand message and the quality of your product, people who aren’t familiar with your brand are likely to look elsewhere for the products they want.
There are several elements to implement in packaging designs to make them both visually appealing and unique to your brand:
- Color ‒ One of the unique identifiers for a brand is the color scheme it uses in its packaging, which makes consistent use of color important to your overall design.
- Graphics ‒ Today’s printing capabilities allow companies to include nearly any type of graphic imaginable to any surface.
- Images ‒ Instead of graphics, or in addition to them, you can use images for certain packaging when appropriate, including true-life photography.
- Shape ‒ Apart from the visuals contained in the materials themselves, the aesthetic of the packaging’s shape is also a crucial element in appealing to your customer base and appearing unique.
- Texture ‒ Texture is often overlooked compared to the other packaging design elements, but it can also be useful in attracting new and existing customers.
Each of these elements can make your packaging more original and influence consumers who are otherwise unfamiliar with your products. You can also experiment with different types of designs to see which give you the results you want, with the help of packaging experts that use the best materials and features.
Satisfy Consumers with Effective Packaging
Combining both functionality and visual appeal in your packaging designs can ultimately meet your prospective customers’ expectations, selling your products more effectively than inferior packaging designs. Whether you need high-quality packaging for non-food items such as cleaning chemicals or consumable beverage products, you can make your brand more recognizable among the competition for both its uniqueness and quality.
Through the use of convenient and functional packaging designs that adhere to existing safety requirements while establishing your brand as a source of quality, you can improve your bottom line while making your company more recognizable. Customers will be able to trust your brand, with packaging that protects its contents while promoting a high-quality product that the packaging complements through visual appeal and functionality.